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AI Enablement Platform

Enable modern AI and agent workflows without compromising security, compliance, or budgets. Our platform lowers the entry barrier, speeds onboarding, and protects sensitive data so you can outpace competitors.

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Illustration of a woman standing near a desk labeled PIM with a computer on it, cardboard boxes, charts, and digital device icons in the background, all in various shades of yellow and orange.

PIM System Audit: When to Run One and What to Expect

Product Information Management (PIM) systems are now one of the key components of the e-commerce and omnichannel sales ecosystem. They are responsible for the quality, completeness and consistency of product data used across online stores, B2B platforms, marketplaces, as well as by sales and marketing teams. We often work with companies that have been using a PIM system for several…

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A scientist in a lab coat holds a test tube, surrounded by icons of DNA, AI, a microscope, a medicine bottle, and a light bulb, symbolizing the intersection of artificial intelligence and scientific research.

How to Write Healthcare Content in the Age of AI

Artificial intelligence is increasingly shaping the way content is created and consumed, including in the healthcare sector. Doctors and pharmacists use AI tools to analyze scientific literature more quickly, organize information, and prepare educational materials for patients. At the same time, people searching for health-related information online expect content that is clear, reliable, and based on credible sources. This marks…

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Ilustracja przedstawiająca dwie osoby z kulą ziemską, ikonami zakupów online i strzałką w górę, reprezentującą globalny wzrost handlu elektronicznego. Jedna osoba stoi, a druga siedzi z laptopem, otoczona cyfrowymi symbolami zakupów.

Commerce Ready Platform for Manufacturers

Scale product catalogs, D2C and partner portals on a single, modern architecture. Commerce Ready Platform by Univio is a modern, headless, best-of-breed platform designed in line with the MACH paradigm. It enables flexible frontend composition and the parallel launch of multiple markets and channels — product catalogs, D2C and partner portals — on a shared, consistent technological and data foundation.…

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Two older adults sit on a couch, looking at a laptop. One holds a credit card. Text overlays introduce the WCAG Compliance Checklist for Banking Websites and highlight new WCAG 2.1 requirements effective June 28, 2025.

WCAG Compliance Checklist for Banking Websites

As of 28 June 2025, regulations will come into force requiring private entities, including banks, to comply with WCAG 2.1. Make sure you don’t risk a penalty!

> Check step by step whether your website meets the new digital accessibility standards
> Increase your visibility in search engines
> Improve conversions

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Digital Experience Audit / How to recover the sales you lose every day

In eCommerce, every click has value. Every user who enters your website costs time, budget, and team effort. But whether this user actually makes a purchase depends on completely different factors than those that brought them to the store. It’s the user experience – the quality, fluidity, and logic of the entire process – that determines today whether your eCommerce…

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From Aesthetics to Efficiency / The Role of a Design System in Modern Organizations

The world of digital products is evolving faster than ever. Companies simultaneously build applications, online stores, admin panels, internal modules and omnichannel solutions—often across different teams, technologies, and development speeds. Over time, this leads to one well-known problem: inconsistency. UI elements start to differ, design processes duplicate, and implementation costs rise with every new screen. At some point, organizations realize…

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Furniture Online / How to Succeed on Marketplace Platforms?

The global balance of power in the furniture industry is shifting toward Asia, while Europe is losing ground. Poland remains among the world’s top players, but the market is becoming increasingly competitive. In this environment, traditional sales models are no longer enough. As a result, more companies are looking beyond familiar patterns and turning to marketplaces. This channel not only…

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Czterech mężczyzn w garniturach stoi na scenie podczas rozdania nagród e-commerce B2B w branży budowlanej. Jeden z nich mówi do mikrofonu, podczas gdy pozostali słuchają. Duży ekran za nimi wyświetla logo SIG i UNIVIO oraz szczegóły wydarzenia.

SIG, a leading distributor of specialist construction materials in Europe, has surpassed PLN 1 billion in sales generated through its B2B e-commerce platform, developed in partnership with digital transformation provider Univio.

The dynamic growth continues in September, the platform recorded a year-on-year increase of over 40% in online revenue and a 27% rise in the number of customers. As part of its international expansion, the Polish omnichannel sales model has become a benchmark for the SIG Group across Europe. A Blueprint for Digitalizing the Construction Sector Online sales generated through the…

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Komiks przedstawiający ludzi siedzących przy stole i dyskutujących o ESG w praktyce.

Digital Innovation and New Opportunities: ESG in Practice at SIG

Work is more than just a paycheck. It’s a gateway to personal growth, social connection, and meaningful impact. Yet for many people, access to this world remains limited, not because they lack talent or ambition, but due to systemic barriers in the labor market. While inclusivity is often discussed, it’s far less frequently put into practice. Real change starts with…

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Consulting B2B

We help B2B companies grow faster through digital transformation, smart sales strategies, and customer loyalty. Trust Univio experts.

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Ilustracja smartfona wyświetlającego dymki czatu, otoczonego ikonami - mózgu, wykresu, kół zębatych, puzzli, kodu i żarówki - symbolizującymi sztuczną inteligencję, uczenie maszynowe, koncepcje technologiczne i rozwój handlu agentowego.

Agentic Commerce / The End of Traditional E-Commerce?

Chatbots and generative AI models are emerging as new shopping agents, capable of independently searching for products, comparing offers, and recommending specific solutions, often with little to no direct user involvement. This shift towards agentic commerce is transforming how consumers make decisions and how brands compete for attention online. This article is for e-commerce managers, manufacturers, and distributors who want…

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AI Agents in Furniture E-Commerce / How to Prepare Product Data for the New Era of Online Shopping

The furniture industry is on the brink of a major transformation. Traditional SEO and content marketing, once the backbone of online sales, are becoming less effective. In their place, AI agents are emerging: conversational search engines, shopping assistants, and chatbots that not only aggregate product data but also recommend specific solutions. For manufacturers and distributors, this means one thing: competitive…

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Ilustracja robota trzymającego laptopa, otoczonego ikonami reprezentującymi zakupy online i zastosowanie AI w e-commerce, w tym koszyk, paczka, metka z ceną, megafon, witryna sklepowa, e-mail i kula ziemska na pomarańczowym tle.

The Role of AI in E-Commerce: From Personalization to Logistics

Artificial intelligence is increasingly shaping the future of online commerce. For e-commerce businesses, this means more than just saving time and costs; it enables them to gain a competitive edge through personalization and faster market responsiveness. This article is tailored for professionals in the e-commerce industry looking to understand the practical applications of AI. It explores the most critical use…

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Dynamic Pricing in B2B: How Smart IT Systems Help Optimize Prices

In the B2B sector, fluctuating raw material prices, competitive pressure, and increasing customer expectations regarding offer flexibility are everyday challenges. Companies that relied on static price lists updated once a quarter are now increasingly turning to data-driven and automated solutions. Dynamic pricing allows them to adjust prices in real time based on current market conditions and margin strategies, which in…

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Composable Commerce Architecture / Key Modules

Don't miss the chance to revolutionize your business! Our ebook contains everything you need to know to learn about the most popular modules of Composable Commerce.

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Porównanie tradycyjnego CMS i headless CMS w kontekście zgodności z WCAG.

WCAG and CMS / How to Choose an Accessibility-Compliant Content Management System?

Digital accessibility has long ceased to be a topic reserved only for public institutions. In the era of digitalization and the dynamic growth of e-commerce, it is becoming one of the most important criteria for building competitive advantage. The WCAG standards define the principles of designing and publishing content so that it is accessible to every user. In the context…

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RAG in AI / Meaning, Use Cases, and Benefits

RAG is an innovative approach in artificial intelligence that combines the strengths of large language models with targeted information retrieval from external knowledge sources. Put simply, it is search-augmented generation. Before generating a response, the system searches corporate documents, technical articles, and other sources to enrich the query with the most relevant information. This leads to more precise, up-to-date, and…

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Digital Transformation / How to Start?

Digital transformation has evolved from a passing trend into a strategic priority for manufacturing and trading companies that want to stay competitive and agile in a rapidly changing market. Yet many organizations still grapple with a fundamental question: Where do we begin? Should the focus be on new technologies, process reengineering, or building team capabilities? This article explores the key…

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AI-Powered Savings: Smarter Expense Optimization

Rising energy costs, wage pressures, and increasingly expensive marketing campaigns are part of everyday business reality. Today, many organizations are looking for ways to stay profitable and operate more efficiently. One of the most effective tools for cutting costs and optimizing processes is artificial intelligence (AI). This article explores practical applications of AI across a range of industries, from e-commerce…

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Univio at DMEXCO 2025

Digital Experience. B2X Commerce. Data & AI. – live at DMEXCO 2025 – Digital Marketing Expo & Conference. We’ll be at the Emporix booth (Hall 7, D011) on September 17–18, 2025 – together with XIM and ATAMYA. Your partner for: Digital Experience. B2X Commerce. Data & AI. Let’s talk about growth and the digital future! Take the opportunity to connect…

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Q-commerce: Lightning-Fast Delivery as Your E-commerce Edge

Not long ago, next-day delivery was the gold standard in e-commerce. Today, customers expect much more — products available and delivered within an hour or, at most, the same day. In response to these needs, the Q-commerce (Quick Commerce) model emerged — a new era of online shopping where the speed of order fulfillment is paramount. What is Quick Commerce?…

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Value4Capital Finalizes Acquisition of Univio to Build a Strong, Internationally Oriented Technology Player

For over 25 years, Univio’s growth strategy has been driven by three core pillars: scaling its organic operations, pursuing an active mergers and acquisitions (M&A) policy, and expanding internationally. The arrival of a financial investor like V4C opens up new development opportunities.“Our goal is to build a company with a global reach and a strong position in foreign markets. Achieving…

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The Secret to a Successful Chatbot Strategy

The benefits of AI chatbots are clear: they can operate outside of business hours, extend customer interactions beyond your website to the likes of social media and messaging platforms, and provide cost savings whilst also improving operational efficiency. However, they’re not magic. Technologies based on machine learning, especially, require a well thought out strategy. Your chatbot implementation strategy needs to…

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Own Marketplace / When and Why? Experts on Key Challenges

More and more companies are considering launching their own marketplace as a natural growth path, a way to scale sales, and a new source of revenue. But it’s not always a straightforward journey, and it doesn’t guarantee success for everyone. What should you consider before making the leap? What are the most common challenges when launching a marketplace? And what…

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Pimcore: Time to Upgrade / New Interface and License Change

On April 29, 2025, Pimcore announced important changes that will affect all companies using this platform. A new user interface, new licensing rules, and clearly defined terms for future development – all of this makes it worth taking a closer look at what it means for your organization. Below we present the most important changes – in a simple and…

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Digital Product Passport – What You Need to Know and How to Prepare

The Digital Product Passport (DPP) is a solution that will soon become the new normal for companies operating in the European Union. Under upcoming EU regulations, products will be required to have their own digital “passport,” containing detailed data from every stage of the product’s lifecycle: from raw materials, through production, to recycling. This is not just a Green Deal…

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How Omnichannel Fulfillment Shapes Customer Experience?

Imagine one of the customers who, while browsing Instagram, comes across perfect shoes for a wedding. She clicks the link, goes to the online store, but hesitates about the size. The next day, in the brick-and-mortar store of the same brand, she tries on the shoes – they fit perfectly, but they don’t have her preferred color. The salesperson offers…

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Commerce Transformation Leader Gains a Strong Partner – Value4Capital Invests in Univio

▪ Univio has successfully established itself as the leader in the digital commerce transformation in Poland. Now, with the support of a strong financial investor — the private equity fund Value4Capital — the company plans to continue its dynamic growth: acquiring new clients, investing in new partnerships and technologies, and consolidating the domestic market. The company also aims to replicate…

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How to Successfully Implement a PIM System

Avoid costly mistakes and confidently select the right Product Information Management solution for your business.

Our comprehensive guide walks you through the key steps in preparing a professional RFP and structuring your implementation project.

Download the free guide now and take the first step towards a smarter PIM strategy

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How to Implement a PIM System? Start With RFP

Planning to implement a PIM system? Before choosing a supplier, learn the best practices that will help you avoid costly mistakes. Implementing a Product Information Management (PIM) system is a strategic move for any organization looking to streamline data and boost operational efficiency. Yet many companies make the same misstep: they start by selecting a tool before clearly defining their…

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B2B Platform Implementation / Where to Start

In a world where the pace of change accelerates with each year, digitization of B2B sales is no longer a choice – it’s a necessity. Companies that want not only to stay afloat but also to spread their wings are increasingly reaching for modern B2B platforms. These platforms allow for streamlining processes, automating key operations, and enhancing collaboration with business…

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Shopware vs. Magento – Which E-commerce Platform is Right for Mid-Sized and Large Projects?

Choosing the right e-commerce technology is one of the most strategic decisions when planning and scaling an online store. The right platform can not only drive sales but also accelerate time-to-market, reduce operational costs, and streamline business growth. In this article, we compare two popular yet fundamentally different platforms: Magento (Open Source and Adobe Commerce) and Shopware 6. Both offer…

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Logo VTEX z jasnoróżową geometryczną ikoną złożoną z zachodzących na siebie trójkątów po lewej stronie, ze słowem VTEX zapisanym pogrubionymi różowymi literami po prawej stronie, wszystkie podkreślające markę vtex na białym tle.

VTEX

VTEX is a comprehensive e-commerce solution built for the future of commerce – from B2C and B2B, through unified commerce, to your own marketplace.

Ready to scale, designed for omnichannel.

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Univio at Poland & CEE Retail Summit 2025

Retail Summit 2025 is one of the most important events for the retail and e-commerce industries in Poland. This year’s edition will take place on April 15–16 at DoubleTree by Hilton in Warsaw, bringing together leaders of retail chains and experts in modern technologies. As a gold partner of the event, Univio, together with its technology provider fulfillmenttools, will present…

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5 Biggest Challenges in B2B Commerce / Whitepaper

Discover the key obstacles that distributors and manufacturers face - and how to overcome them with modern IT solutions powered by AI.

B2B commerce is evolving rapidly. Rising costs, increasing competition, and shifting customer expectations require businesses to adopt smarter, more efficient strategies. This whitepaper provides expert insights and real-world success stories to help your company stay ahead.

Download your free copy now!

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Internet of Things (IoT) in Construction: Safety and Optimization of Construction Processes

Imagine the construction site of the future: cranes move with precision controlled by real-time data, workers wear smart helmets that monitor their safety, and construction material consumption is tracked with centimeter-level precision. This is not science fiction, but a reality that is becoming part of the construction sector thanks to the Internet of Things. The IoT market for the construction…

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Nagrody Builder Polska 2024 Univio

Univio Honored with the Prestigious “Builder’s Laurel” Award

Univio has been honored with the prestigious “Builder’s Laurel of the 20th Anniversary of Poland in the European Union” award in the IT Services Provider category. This exceptional recognition, granted by the Scientific Council and Editorial Board of “Builder” magazine, highlights the company’s ongoing contribution to the development of the Polish construction sector through innovative technologies and IT services. This…

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Replatforming CMS

CMS Replatforming / Which CMS System to Choose

Does your organization struggle with inefficient content management across multiple digital channels? Is it time-consuming to update information and challenging to quickly adapt pages to changing offerings? Maybe you’re using solutions that haven’t kept pace with your fast-growing business, and you’re considering an alternative. Fortunately, today’s technology can help you build a website that both meets your needs and protects…

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What will the furniture industry be like in 2025?

Stable Growth of E-Commerce in the Furniture Industry The year 2024 was not the easiest for the furniture industry, with media reports highlighting the challenges faced by many companies in this sector. However, in terms of e-commerce, the past year can be considered successful. In November, sales in the “furniture, RTV, and home appliances” category increased to 21.3% compared to…

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New Legislation / E‑commerce 2025

The year 2025 will bring significant changes to e-commerce regulations, which could greatly influence how online stores operate across the European Union. These updates aim to protect consumer rights, promote transparency, and support sustainable development. However, they also call for businesses to invest and plan for modernization. Let’s take a closer look at the key e-commerce regulations you’ll need to…

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Univio x EDISONDA / The Future of Intelligent Bots in the Financial Industry

Would you like to learn how chatbots and voicebots are performing in banking and discover their future in the coming years?

Download the report prepared in collaboration with EDISONDA and discover the development outlook for AI assistants over 1-, 3-, and 5-year horizons in the financial sector!

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E-commerce Trends 2025: A Year of Challenges, Opportunities, and Optimization 

The year 2025 in e-commerce will be a time to adapt to economic challenges and seek ways to increase efficiency. No revolutions are expected – the main focus will be on optimizing processes, streamlining order management, and effectively managing costs. Artificial intelligence (AI) will gain even more significance as its applications become increasingly practical, ranging from personalization to process optimization. …

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Omnichannel Pricing 360°/ Comprehensive Pricing Management for Maximizing Profits

In times of dynamic market changes and increasingly demanding consumers, pricing has become one of the most important strategic tools in business. Proper pricing management allows companies not only to respond to changing conditions, but also to maximize profits and build competitive advantages. A comprehensive approach to pricing – supported by modern technologies, artificial intelligence and data analysis – helps…

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Wesoły robot z wieloma ramionami trzyma znak z napisem

PIM + AI = Success / Optimizing PIM Systems With Artificial Intelligence

In today’s rapidly changing business world, managing product information has become one of the key challenges, especially for companies operating across multiple markets. Although artificial intelligence is a hot topic, much of the available material focuses mainly on theory or the distant future. We’re taking it a step further – below, we present our TOP 5 proven AI applications in…

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Ilustracja przedstawiająca robota reprezentującego sztuczną inteligencję, otoczonego symbolami wyzwań i błędów w sztucznej inteligencji. Obraz zawiera pomarańczowy mózg, zepsutą żarówkę i cyfrowe piksele, symbolizujące dane i zagrożenia etyczne związane z awariami sztucznej inteligencji

The Complex World of AI Failures / When Artificial Intelligence Goes Terribly Wrong

AI has revolutionized industries, offering impressive capabilities in efficiency, speed, and innovation. However, as AI systems become more integrated into business operations, it becomes evident that these tools are not without flaws. From minor glitches to significant ethical issues, AI failures highlight the fragility of these systems. Businesses must remain vigilant, learning from these failures to avoid costly errors. The…

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AI w optymalizacji łańcucha dostaw materiałów budowlanych

Application of Artificial Intelligence in Optimizing the Supply Chain of Building Materials

Can artificial intelligence revolutionize the management of building materials supply chains? Learn how AI can help optimize demand forecasting, manage orders and inventory, minimize risks, and personalize customer offerings. Discover the future of AI in the construction industry. The supply chain in the building materials industry is a complex and multifaceted process that encompasses everything from sourcing raw materials, through…

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PIM Systems
E-book / Master Your Product Data

Product information management doesn’t have to be time-consuming and expensive. Dispersed data, inconsistent descriptions, and long update times are barriers that slow down business growth.

Discover how companies eliminate these issues, automate processes, and improve operational efficiency with a PIM system. Download the e-book and see how well-organized data can translate into better business results.

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Magento Open Source vs. Adobe Commerce / Which E-Commerce Solution Fits Your Business Needs? 

Choosing the right e-commerce platform is a key decision that can determine the success of your online business. Magento Open Source and Adobe Commerce are two popular solutions that offer different capabilities tailored to the needs of companies. While Magento Open Source is a flexible open-source platform, ideal for smaller companies, Adobe Commerce provides comprehensive functionality and support for larger…

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Univio / A Modern Organization Built on Trust

At Univio, we believe that a unique organizational culture is one of the most important assets of our company. For years, we have been consistently building a culture based on trust, giving everyone the opportunity to influence how they work. Our teams have a lot of autonomy, guided by the principles agreed upon together in the contract, which promotes responsibility…

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How AI is Revolutionizing Drug Discovery?

Artificial intelligence (AI) is gaining importance in various fields, and one of the most promising areas is medicine, in particular the discovery of new drugs and the identification of new applications for existing ones. This topic is prevalent among representatives of the pharmaceutical and medical industries. Bringing a new drug to market is a complex, experimental process that typically takes…

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Cross-border e-commerce with Magento – start selling on new markets

The rapid growth of e-commerce provides companies with a unique opportunity to expand into international markets. Cross-border e-commerce is becoming one of the most effective ways to reach new, often more wealthy customers and increase margins. Selling in multiple markets poses numerous challenges for stores, such as localizing their offerings, adapting to different currencies, regulations and consumer preferences in different…

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Unity Group changes name to Univio – a new chapter in the company’s history 

Unity Group, one of the leading Polish companies in digital commerce transformation and e-commerce solutions, announces a name change to Univio. This step is not only a brand refresh , but also an expression of the company’s drive for further growth in international markets and another step on the way to building its position as a European leader in modern…

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We are starting a new chapter in the company’s history / We are Univio!

Since 1997, we have been striving for continuous growth and development as a company. Our hunger for knowledge and passion for improvement have driven us for nearly three decades. Now it’s time for another important step in our history — changing the company name to Univio. The new name symbolizes our readiness to dynamically conquer international markets, our continued commitment…

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fulfillmenttools

Optimization of order management processes for increased sales efficiency and customer satisfaction in an omnichannel model.

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Pricing Strategy

In B2B business and the daily mix of the offline and online worlds, a consistent pricing policy is the key to success.

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Univio at Retail Challenge 2025: How to Leverage AI in Retail

The retail industry is facing dynamic technological changes and evolving customer expectations, including Generation Z, which is bringing new dynamics to the marketplace. Amid declining margins, rising costs, and challenges related to omnichannel and shifting consumer behaviors, we invite you to join a discussion on key topics at Retail Challenge 2025, which will take place on September 25-26 in Warsaw.…

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Magento Page Builder / Simple Page Creation

Magento Page Builder is an advanced tool available in Magento 2 that allows you to easily and intuitively create dynamic e-commerce pages without advanced programming knowledge. Introduced in 2019 in Magento 2.3.1, Page Builder addresses the growing needs of online store owners to create visually appealing pages – flexibly and quickly. What is Magento Page Builder? Magento Page Builder is…

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21 Steps for E-commerce Optimization

In today’s digital age, e-commerce optimization is essential for businesses striving to stay competitive in the online marketplace. E-commerce optimization involves enhancing various aspects of your online store to improve user experience, boost sales, and maximize profitability. In this comprehensive guide, we will delve into key strategies for e-commerce website optimization, discuss the importance of optimizing for search engines, and…

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Mastering E-commerce Checkout Optimization

In the competitive world of online shopping, the e-commerce checkout process is a critical touchpoint for converting visitors into online shoppers. A smooth, user-friendly checkout flow can significantly reduce cart abandonment rates and enhance the overall shopping experience. What’s more, implementing these checkout best practices won’t just appeal to new potential customers, it will also encourage returning customers. From enabling…

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Multichannel Retail / The Key to Success in the Digital Age

In the era of digital transformation, multichannel retail has become a crucial element of business strategy for companies wishing to maintain their market position and drive growth. For owners of large enterprises considering expansion into new sales channels, especially in the online space, understanding and implementing this concept can prove decisive for the future of their organization. What is Multichannel…

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Chatbot Analytics / Vital Bot Metrics to Determine Success

Chatbots can do wonderful things. They can enhance the customer experience, save you money, give your business an interactive face 24/7 and more. But ultimately, they have an intended purpose and you need to know how to measure the effectiveness of chatbot solutions in your business. The term chatbot analytics refers to all of this, naturally, but what exactly do…

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Magento Pricing / How Much Does It Cost?

Magento 2 is one of the most popular e-commerce platforms worldwide. Thanks to its flexibility, it offers nearly unlimited customization possibilities to suit business needs in both B2C and B2B sectors. There are three versions of the solution available: Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud, each differing in capabilities and implementation costs. In this article, we will…

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Uśmiechnięty robot w czapce absolwenta trzyma tablet, stojąc na stosie książek przed ekranem pokazującym kulę ziemską, atom i logo Pythona. Tło jest pomarańczowe z pikselowymi efektami cyfrowymi.

How Does Artificial Intelligence Learn?

Artificial Intelligence (AI) has become an integral part of modern business. Its potential to automate processes, optimize operations for increased profitability, and support decision-making is invaluable. However, AI penetrates almost all areas of life – not just business, but also entertainment, medicine, and science. What enables AI system to have such wide applications is its ability to learn, allowing it…

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Magento Multistore

Magento Multistore / Comprehensive Guide

Multistore, a functionality that enables the management of multiple online stores from a single platform, is becoming a key tool for companies looking to expand their business into various markets. Advanced solutions in this regard are offered by one of the most popular e-commerce platforms on the market – Magento 2. If you plan to create several online stores or…

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Is Magento a CMS? Exploring the Content Features of Magento Commerce

Online stores need every technical advantage they can to compete. It’s not just about special offers. That’s why your choice of e-commerce platform is essential, but we should consider their capabilities beyond “just” enabling online stores. Today’s e-commerce site is more than just an online store. For maximum competitiveness, online sellers need to invest in website content, search engine optimization…

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Composable Architecture Use Case / Healthcare B2B Marketplace

Composable architecture is often the “go to” suggestion for many businesses but… why is that? Instead of talking about the vague benefits of ‘composability’, let’s talk real world value. Specifically, this composability means that we can implement entirely new channels, using existing infrastructure and/or core necessities, while maintaining high performance. For example… a company selling through its own platforms could…

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Shopware

Quick to implement and easy to customize, gain the best value from Shopware software with our custom Shopware development services.

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How Do Chatbots Work? 

For many businesses worldwide, chatbots represent some of most strategic benefits of Artificial Intelligence (AI).  Whether you want to use them for lead generation, customer support or even acting as a virtual personal assistant, chatbots have a lot to offer. They can become the face of your company, acting as a polylingual, 24/7 customer service representative for most needs.  So……

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Mastering B2B Pricing Strategies / A Comprehensive Guide for Blending Online and Offline Channels

In the highly competitive realm of B2B commerce, the significance of pricing strategies transcends mere numbers—it shapes profitability, defines market positioning, and determines the overall success of businesses. With the advent of digital channels, these strategies have become even more complex yet crucial, as companies must navigate both online and offline markets. This guide delves deep into the art and…

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E-Commerce Site Audit

Web performance, frontend analysis and SEO reviews – our e-commerce auditing discovers key improvements to enable your store to thrive.

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Nearshoring in IT Outsourcing / The Key to Better Efficiency

In the era of globalization and digitalization, companies from various industries, especially from the IT sector, are increasingly turning to outsourcing as a way to achieve their goals. In the context of implementing advanced technologies such as e-commerce platforms, Data Science solutions, headless/composable architecture, IT system integration, etc., appropriate human resources management becomes crucial. There are different outsourcing models, including…

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The Growing Impact of Data Governance and Data Quality for Business

Never build on weak foundations – a good sentiment for building buildings and business processes alike. Today, everyone is looking to build on their data, but how do we ensure data quality? In the past, when data tools were simple, data quality was less of an issue. However, the recent growth of advanced data tools, such as business intelligence, big…

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Phygital Illustration

Phygital / The New Era of Commerce

With the ongoing globalization, technology is becoming increasingly ubiquitous, with the digital and physical worlds intertwining more than ever. Blurring the boundaries between these dimensions has resulted in the emergence of a trend called “phygital.” It describes the synergistic integration of these two worlds to create new, innovative experiences for customers. In this article, we will take a closer look…

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PIM Data Syndication Illustration

Data Syndication: Effective Information Management

Reliable and relevant information is a true asset. For companies operating in various industries, it often constitutes a significant factor in successfully communicating with customers and partners. Product Information Management (PIM) systems serve as tools for optimal information management, enabling organizations to gather, manage, and distribute product data efficiently. The process responsible for effective data distribution is content syndication, also…

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AI in Marketing / Increase Team Effectiveness

“In the rapidly changing world of business, marketing optimization has become crucial.” That might sound like the opening line of another AI-generated article, but rest assured, this one’s all human. As enthusiasts of AI, we’ve crafted a human-written guide to the most significant opportunities AI offers in marketing. Whether you’re in retail, healthcare, or industrial marketing, our overview will highlight…

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PIM in Marketplace Platform

PIM Systems in Marketplace Platforms

High quality and accurate product data enables sellers to present their assortment appropriately, and consumers to find exactly what they are looking for. The most popular marketplace platforms operate almost like search engines, allowing consumers to advanced filter listings using multiple keywords and various parameters. However, managing the vast amount of product data can be a challenge in e-commerce business.…

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MuleSoft Licensing Cost Changes / A Lower Barrier to Entry

MuleSoft, renowned for its robust API management, integration and automation services, is a leading for enterprises looking to streamline operations and foster innovation through connectivity. Recently, MuleSoft has been transforming its pricing model, moving from a fixed, capacity-based approach to a more dynamic, usage-based pricing structure. This not only presents new considerations for established enterprises, but also new opportunities for…

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Rail by Univio will be a Bronze Partner at Rise of IoT and Big Data in Rail 2024

The Rise of IoT conference in Cologne, Germany, is a cyclical event that brings together the largest representatives of the broader rail sector from across Europe. Rail operators, maintainers and rolling stock owners are all present, as well as representatives from the IT industry. The event bridges the physical and digital worlds, emphasizing solutions from the Internet of Things, artificial…

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Recommerce / The Importance of Pre-owned Goods on the Broader Retail Market

In the past year or two, recommerce has grown immensely in popularity. With difficult economic situations, consumers are looking to resell and buy existing goods in order to save money. This in turn impacts direct sales, further encouraging existing retailers to enter the recommerce market. In this article, we want to explore the essentials of all things recommerce, including: What…

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Asian Marketplace Illustration

Asian Marketplaces / Threats to Local E-commerce

More and more consumers from around the world are turning to Asian shopping platforms, such as AliExpress, Temu and Shein, in search of attractive prices and a wide selection of products. This global trend has impacted most markets from North America to Europe, where the growing interest in shopping at Chinese stores poses numerous challenges for domestic e-commerce businesses, where…

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Generative AI in healthcare

Transforming Patient Outcomes: The Impact of Generative AI in Healthcare

Will our family doctor soon be a medical professional using an advanced AI chatbot? Or will we follow the example of today’s Internet users who try to diagnose themselves with a “Google Doctor” and independently check our health with one of the many specialized medical chatbots? We don’t know exactly how this AI gene will develop in the future, but…

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Team Augmentation

Enhance your team and accelerate your impact. Discover the power of flexibility and expertise with our tailored IT staff augmentation services.

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Rozwiązania omnichannel

Maximizing Customer Engagement: Proven Omnichannel Solutions for Today’s Businesses

Ever wondered how to be present and consistent across all customer interaction points? Omnichannel retail solutions tie together your online and offline presence, ensuring a seamless and personalized customer experience that is no longer optional but essential. This article provides a deep dive into how these solutions work, their importance in today’s market, and practical examples of successful strategies, guiding…

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Univio Is Betting on Strengthening the Business Consulting Area and Is Joining Forces With Allwins Management Partners. Targets Further Growth in Results

Univio, one of the leaders in the digital transformation of commerce in Poland, started the year on a strong note. The company has significantly strengthened its business consulting department as an important link in the process of change related to the digitization of companies. “The area of business consulting is a key part of the digital transformation process of commercial…

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System PIM Best Practices

Product Information Management Best Practices

Lots of products to manage and too many tools in the process? Or perhaps digital assets are scattered across the organization? Whether you’re a product manager looking to save time, or a business leader looking to improve operational efficiency, it’s never a bad time to make a positive change. Here, we want to share the best practices for successful product…

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Effective Portals, Happy Security / Meeting Content Needs in Security-Heavy Sectors

Choosing any technology is always a battle of priorities and business concerns. Not least of all, for companies with a heightened obligation to be secure, this can cause a lot of stress in internal decision making. In one specific case: marketing typically has a strong need to provide public information, but this can only be done without impacting security or…

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Composable Commerce Modules Illustration

Composable Commerce Components / How to Build an E-commerce System?

When it comes to Composable Commerce, you’ve likely heard the term thrown around for a while now. But while the concept of building e-commerce platforms from modular components is rather clear, not everyone knows what tools are actually available for constructing this platform. So, let’s break down this topic into smaller components and explore the frameworks and modules worth considering…

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Omnichannel challenges

Omnichannel Challenges / Overcome the Common Hurdles

The concept of omnichannel is probably well known to anyone involved in e-commerce and online sales. Unfortunately, implementing this model is not always easy and brings a number of different omnichannel challenges for retailers that make the model not always work as expected. Channels may be inefficiently integrated, processes may not all be well thought out and previously implemented technology…

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Dating Ducks – which duck gives you a lovequack?

Let's explore a world where coding meets cupid and discover which duck will quack its way into your heartstrings this Valentine's Day! Grab your mouse and find out which feathered friend will be your perfect match for a Valentine's Day adventure! Take the quiz now... and let those flip-flops fall!

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PIM vs PXM / What is Product Experience Management & Do You Still Need It?

When it comes to across product content across multiple channels, product information management are fast becoming the go to tools. However, since tools are a means to an end, if you want to create a memorable brand and product experience, you should also consider the wider Product Experience Management approach. Understandable, it’s easy to get lost in experience and information…

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Digital Transformation Challenges

10 Critical Digital Transformation Challenges to Overcome

Digital transformation has become a strategic imperative for organizations aiming to stay competitive and relevant in today’s rapidly evolving business landscape. However, the journey towards digital transformation is fraught with challenges that demand careful navigation. Successfully overcoming these obstacles is crucial for organizations to harness the full potential of digital technologies and realize their business objectives. Today, some companies may…

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Digital Transformation for Business – Essential Guide

Even if you’re an established company that uses a myriad of digital tools, digital transformation never ends. 2023, with the massive rise of AI, is the ultimate proof that companies should always expect another digital wave. But just what are the most critical aspects of this whole digital business transformation and digitalization space in 2024 and beyond? Well, some things…

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How to Implement Omnichannel Strategy in Your Company

There is a lot of talk about omnichannel strategy, but when it comes to the practical implementation of this sales model, the matter is not so simple anymore. Companies face a number of technology and process challenges that they must overcome in order to orchestrate the elements of an omnichannel strategy into a cohesive shopping experience. Achieving synergies across each…

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PIM for Retail / Mastering Information Chaos

In today’s business environment, retail is much more than simply just “doing business”. Each and every retail business needs to constantly adapt to the customer demands, expectations and ever evolving shopping habits. Consumers, for example, may make a purchase in a stationary store, but at the same time they also use the phone: 72% of them check the price, 69%…

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Omnichannel Retail

Omnichannel Retail – Everything You Should Know 

Imagine walking into a retail wonderland where every path leads to a personalized shopping adventure, tailored to your every whim and fancy. This isn’t a fantasy; it’s the reality of today’s omnichannel retail world, where customers are like explorers, charting their own unique courses through a myriad of buying channels. Each customer’s journey is a dynamic mixtape of experiences –…

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Top business books

12 Best Business Books for 2024

Everyone started 2024 differently; some of you probably celebrated wildly, others more quietly. No matter how you celebrated, it’s a good idea to start the new year by updating your physical or digital library. That’s why we’ve rounded up the best business books to read in 2024. Some of these are recent releases. Others are books from a few years…

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Trends that Aren’t Trends

With 2024 soon here, it never hurts to look at the current and emerging trends. We’ve already covered the most important e-commerce trends for 2024, as well as the latest AI trends to carry over in to the new year. Now, we want to do the opposite. Not every new trend is worth the hype. Not every announcement is a…

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Banner illustrating summary of e-commerce trends 2023

E-commerce Trends in 2023 / Summary

We are approaching the end of the year, and it is invariably a time for taking stock. Looking back, 2023 in retail presented unique challenges for companies, which had to confront dynamic changes in economic, social and technological conditions. Let’s find out how these developments have affected the e-commerce industry in Poland and how the landscape of online commerce has…

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Data & AI Trends / Predicting Artificial Intelligence in 2024

If you haven’t read about AI at some point this year, you’d have to be a hermit, living in a cave… on another planet. ChatGPT alone filled up half of our LinkedIn feeds, but the future of Generative AI is far from the only new AI technology 2024 has on the horizon for us… We previously covered the most important…

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E-commerce Trends 2024 / Developments in E-Commerce to Watch

2024 will likely be another big year for e-commerce and retail companies. It might not be record growth, but online sales are still as vital as ever. Reports suggest around 62% of all retailers plan to continue investing in ecommerce technologies next year – compared to the 14.3% cutting back. So the obvious question is, what are they investing in?…

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Banner przedstawiający osobę na kanapie, która przed sobą ma różne źródła informacji produktowych

What is PIM and When Is It Worth Implementing?

Effective communication is at the heart of relationships, including those in business. But in order to deliver to customers and partners what they want to hear, we need consistent product descriptions and information that can answer any potential concerns. We wouldn’t be ourselves without sharing that, in such a situation, technology comes to the rescue. Specifically, Product Information Management (PIM)…

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Cross-border e-commerce definition, benefits, challenges

Cross-Border E-Commerce / How to Get Started

The global e-commerce business has probably never been as global as it is today. A stable internet connection is the only passport we need to undertake a virtual journey to foreign markets. For customers, this brings great convenience and easy access to interesting offers while, for businesses of all sizes, it is an opportunity to reach customers on the other…

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Medical AI and AI examples in healthcare

Medical AI / Examples of AI in Healthcare That Will Blow Your Mind

After 3 years of searching and visiting over a dozen doctors, a frustrated mother finally turns to ChatGPT to find the cause of her child’s pain. The woman enters information about the boy’s condition and adds data from test results. ChatGPT suggests a rare neurological condition – spinal cord anchorage syndrome. The doctor then confirms this diagnosis.  Frightening news for…

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Digital Transformation in the Building Materials Industry

The construction industry has not escaped the digital revolution. On one hand, we have the pressures of EU legislation and, on the other, the enormous opportunities that such new technologies bring. What innovations can become a critical success in this sector? Let’s check out the most important building materials industry digitalization trends! The Building Materials Sector Needs Digitization Companies in…

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Univio at E-commerce Expo 2023 

The E-commerce Fair (Targi e-Handlu) is the largest event related to the e-commerce sector in Central Europe. This year’s 24th edition of the event will take place on October 27, 2023 from 10:00 to 17:00 at the EXPO XXI building at 12/14 Prądzyńskiego Street in Warsaw, Poland.    More than 100 exhibitors will be present, among which we – Univio…

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RetailTec Congress 2023 Summary 

Another edition of RetailTec Congress, an event that sets strategic directions for the retail sector in Poland, is behind us. This year’s 5th edition took place on 23.10.2023 at the Sofitel Warsaw Victoria Hotel in Warsaw and attracted more than 400 participants, among whom were the biggest experts in the retail industry. The congress also featured Univio, which is a…

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Types of cloud computing illustration

Types of Cloud Computing / Choose the Right Path for Digital Transformation

The past two decades have seen rapid growth in e-commerce and a revolution in technology. Among the key changes in the technological field, one of the most significant is the evolution of cloud computing. It has become an integral part of the modern business world, offering organizations new capabilities, efficiency and flexibility. However, not all clouds are the same, and…

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Meet 5 Trends in the Digitization of the Furniture Industry

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Digital transformation in healthcare

Digital Transformation in Healthcare: A New Era of Patient-Centric Care

Of all sectors, healthcare is one that benefits the most from digitalization. Traditionally rooted in hands-on patient care and face-to-face consultations, is the entire market is undergoing a seismic shift. Every step of the healthcare journey, from initial appointments to recovery check-ins, is being enhanced by digital innovations. What are the most popular digital healthcare solutions? And how can digital…

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Team of Teams in Unity Group

Team of Teams / When Agile Methodologies Fall Short

In a rapidly changing and uncertain world, the intellectual potential of employees is the greatest capital a company can have. How to build teams and manage that capital mindful of the various and rapidly evolving customer needs? And how should a company that has defined itself as the Digital Transformation Partner implement its vision? We have answered these questions by…

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How Marketplace Platforms Are Changing Traditional B2B Trade Illustration

How Are Marketplace Platforms Changing Traditional B2B Trade?

Digital technologies such as the Internet of Things (IoT), artificial intelligence (AI) and solutions based on data analytics have greatly accelerated the transformation of B2B commerce. They have enabled more sophisticated and efficient operations in a sector that traditionally relied on business-to-business relationships, multiple intermediaries and often complex and time-consuming procedures.   At the same time, companies are constantly looking for…

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School of Digital Economy Locally: Univio on B2B E-commerce 

The School of Digital Economy (SGC) is an educational project of the Chamber of Electronic Economy, which aims to develop the professional competences of representatives of the e-commerce industry. The project is aimed at people at different stages of their careers, including elementary school children.   One of the most recent editions took place on October 05, 2023, at Univio’s…

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Strategia omnichannel w branży RTV/AGD

An Omnichannel Strategy for the Home Appliances and Consumer Electronics Distribution Sector 

The distribution of home appliances and consumer electronics is an extremely competitive market. For one thing, Polish customers are among the most price-sensitive customers in the world. For another, their expectations regarding the product offering, service and complementary services are growing. How to win customer loyalty when competing on price alone doesn’t cut it? How to deliver the best possible…

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Omnichannel Challenges and Strategy

Omnichannel Strategy / Challenges & Solutions

Discover how to effectively implement a modern omnichannel model

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Digital Strategy

The best advice has a clear purpose. Companies consult us to align their business and technology decisions. From initial assessments to complete enterprise integration strategies, we identify risks, discover areas of improvement and help you move past any technological hurdles.

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Consulting

Innovation isn't a one-step process. Whether you need business insights or technical expertise, our consultants can guide you to the right results!

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kroki migracji do chmury

Successful AWS Cloud Migration in 6 Steps

Migration to the Amazon Web Services (AWS) cloud – a platform offering computing power, database hosting and content delivery services – has become an integral part of the digital transformation and development strategies for many organizations around the globe. Strictly speaking, the process involves redefining IT resource management, but the changes it brings go beyond technology, as they lead to…

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Let’s meet at Retail Challenge 2024 

What do representatives of retail chains in Poland fear in the near future? What challenges do the retail, FMCG, and consumer durables sectors face today, and what are their plans for 2024? These are the key questions that will be answered by the organizers of this year’s Retail Challenge 2024: V FORUM OF OFF- & ON-LINE TRADE, which will be…

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E-Commerce Poland Awards 2023: An Award for Hendi! 

This year’s edition of the e-commerce Poland Awards was record-breaking in many respects. There were 75 nominations in 21 categories, and among the participants and winners there was also us – Univio.  The latest edition of the competition organized by the Chamber of Electronic Commerce has selected the next most interesting projects related to e-commerce. The award ceremony was held…

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The D2C Challenge / Creating a Furniture E-Commerce Brand

Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket 😉 – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that only rely…

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Content Commerce Blogpost Illustration

Content Commerce / Unlocking Customer Acquisition

Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands often showcase…

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API in e-commerce

E-commerce API / Unleashing the Full Potential of Online Business 

Imagine a world where you could speak any language fluently – wouldn’t that be something? You could communicate with anyone, anywhere, opening up endless opportunities. In the digital and e-commerce world, APIs are the polyglots, that enable different software applications to talk to each other. In this blog post, we’ll explore the role of these digital linguists in the realm…

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Experiential Retail Stores / Brick and Mortar for the Digital Era

Despite numerous attempts to destroy the sector for good, physical retail stores still form a key part of regular business activity. Of course, while most brick and mortar retailers are at least expanding online, there’s now a more competitive retail sector and even the biggest chains need to up their game. In our eternal quest to uncover every possible buzzword,…

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The Rise of E-commerce Marketplaces

Nowadays, maintaining a leading position on the market is an extremely difficult task, especially in a dynamic environment such as online trade. You need to acquire a dynamic approach to change, continually look for new promotion and sales channels, and implement new solutions and technologies. Gaining new customers requires a lot of commitment to stand out from the competition and…

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Types of AI / How Do We Measure Machine Learning?

When discussed at large, we rarely talk about the various types of artificial intelligence. We talk about specific products, or direct applications, but we rarely view the wider scale by which we can compare AI. Yet, with our machine overlords machine learning models getting smarter and smarter, there’s arguably a need to see where we’ve come from, where we are…

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What is AWS MAP? / Advantages of the Migration Acceleration Program

The AWS Migration Acceleration Program (MAP) is designed to assist enterprises in migrating their workloads and applications to the Amazon Web Services (AWS) cloud platform. It is aimed at helping organizations achieve a successful and expedited migration process while minimizing risks and maximizing the benefits of AWS. Do you want to know more? Read on! What Is Cloud Migration, and…

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Data Analysis, AI and Personalization / How Do New Adobe Commerce Features Support Sales?

As the e-commerce market constantly evolves, personalization has become a key success factor for companies active in both the B2C and B2B sector. The new version of Adobe Commerce comes with solutions such as segmentation and targeting, optimized Live Search results, the use of high-intent data, negotiation capability, as well as improved views of offer details. With these features, companies…

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Parcel Locker Wars / Will Consumer Love Support Multiple Brands?

Sooner or later, competition always comes a knocking. Today’s consumer has numerous ways to get their products. They can pick it up themselves, have it delivered or… as is becoming more and more commonplace, have it sent to a parcel locker to be picked up later. This option – which offers some of the benefits of the other means –…

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Generative Search / Gamechanger or Unwarranted Hype?

By now, you’ve probably heard anything and everything about ChatGPT and friends. Everyone on LinkedIn is talking about it, and most of them are using generative AI to talk about generative AI. Thankfully, we’re not here to talk about ChatGPT. At least not directly. Instead, we want to talk about Google’s announcements of focusing implementing such technologies into its search…

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Integration of Global4Net and Univio Teams  

Global4Net has been part of Univio for more than a year now. During this time we have managed to carry out many extremely rewarding projects together and we can safely say that it has been a very fruitful period. We knew we had to celebrate it….    … and that’s why the idea for the BIG FAT PARTY UG x G4N…

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Machine Learning and Customer Segmentation / Meet the Perfect Couple 

The rapid technology development is revolutionizing almost every area of business operations, including customer segmentation. Machine learning hand in hand with AI is emerging as one of the most interesting trends, transforming the way in which you can segment and, consequently, successfully reach your customers. You’re about to see how machine learning is changing the rules of the game and…

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Adobe Commerce

Create a flexible B2C or B2B e-commerce platform and an engaging shopping environment that provides your customers with exceptional brand interactions.

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How Can You Gain New Customers in Times of Crisis?

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important conclusions from the panel discussion…

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D2C: Direct to Success / Benefits and Challenges

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is D2C? D2C or DTC stands for direct-to-consumer.…

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Composable Commerce, Headless Commerce or MACH? / Decomposing the Monolith

Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith.  Monolithic Structure of the E-commerce System Let’s start from the last point: a short description of the “monolith”, which is at the…

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TCO in Cloud Computing / Should You Migrate Based on TCO Alone?

Migrating to the cloud is a big step, both for the IT department responsible and the business as a whole. As a key part of the strategic direction, companies naturally want to determine the costs of such an investment. The Total Cost of Ownership (TCO) model is applied very heavily here. It allows businesses to weigh immediate costs and expenses…

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Univio Partners With Adobe Summit EMEA 2023 in London  

In early June, as the only company from Poland, we were partners in the annual Adobe Summit EMEA 2023 conference in London.     Participation in an event of this stature is a great opportunity for us to make new friends and build relationships with potential partners, customers, and Adobe representatives.    However, Adobe Summit is not only networking but above all a…

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Adobe Experience Manager

Adobe Experience Manager is an integrated cloud platform that combines content management (CMS) and digital asset management (DAM).

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Is Composable Commerce for You? / A Practical Checklist

Have you ever wondered how to be successful in e-commerce while steering clear of vendor lock-in or the trap of high costs of each change? The solution may be Composable Commerce – a concept of flexible, modular and scalable e-commerce for the integration of various components, technologies and services to create a personalized shopping experience. We have prepared a practical…

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E-commerce Challenge 2023 Summary  

On May 23-24, we were a partner of the strategic networking forum for the retail sector – E-Commerce Challenge 2023, held at the Courtyard by Marriott Hotel in Warsaw.    During the two days of lectures, our attention was drawn to such issues as:    Repeatedly during the presentations, the growing importance of international expansion (crossborder) and sales through marketplace platforms was…

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Data scientist illustration

Data Science for Retail / A Guide with Use Cases

Imagine a mid-sized supermarket in a world without customer analytics tools. Every customer who enters the store remains a mystery. His or her expectations, interests, needs, and past purchases are unknown. The owner must rely on intuition and their gut feeling to guess which products to place on the shelves, which promotions to run, and how to serve the customer.…

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Behind the Scenes of Omnichannel Integration

Omnichannel is becoming increasingly popular among businesses, including those in the B2B sector. The benefits of the omnichannel approach are undeniable – happier, loyal customers and more sales. But how does an omnichannel integration actually work? What is its foundation? Which tools should be used? What do you need to consider when implementing these solutions? I have prepared a practical…

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B2B E-Commerce / Shopping Experience Personalization

Personalization is a key success factor in both B2C and B2B e-commerce. A growing number of companies are realizing the potential of personalization and its impact on boosting conversions and customer loyalty. This is particularly important for B2B, as business clients expect more personalized attention and tailored offerings. According to a McKinsey report, 78% of consumers have chosen, recommended or…

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Composable Commerce

Gain a competitive advantage with a modern and agile approach to building e-commerce and user experience.

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How to Solve Common Legacy Systems Integration Problems 

Let’s face it – many companies have legacy systems. If your organization is no exception, you know well that it can be quite difficult to deal with the complexities and challenges that come with integrating with other, newer systems. How do you approach this challenge, or where do you even start? In this article, we will explore some practical solutions…

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E-commerce for Construction / Does It Make Any Sense? 

When you think about e-commerce, perhaps, typically B2C market sectors come to your mind. But the truth is, with the generational shift happening right now, ubiquitous digitization, omnichannel approach, as well as the need to look for new sales channels, B2B moves to online trade, and the construction industry is no exception. Earlier this year, Wunderman Thompson published The B2B…

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UNITY4UKRAINE/The Prospect of Rebuilding Ukraine

The destruction wrought by the Russian invaders in Ukraine is immense ‒ 2 million square metres of residential floorspace alone has been destroyed. The total infrastructure damage to date is at more than USD 137.8 billion and counting. The international community will have to step in to help rebuild the country from the ravages of war and its assistance must…

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AI in Business / Most Common Myths Debunked

As artificial intelligence (AI) becomes increasingly prevalent in the business world, there are many myths and misconceptions that have emerged around this technology. Some of these myths can be harmful to businesses, as they may discourage the adoption of AI or lead to poor decision-making. So let’s debunk some of the most common myths of artificial intelligence in business and…

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Unique Trends in B2B E‑commerce

The purchasing behaviors of B2B customers have been gravitating towards the digital model for years, with increasingly blurred lines between customers private buying behaviour and what they expect from the business sector. After all, we’re all consumers. Glued to our laptops and phones, we can get almost anything done with just a few clicks. Online sales growth was propelled by…

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How to Use AI in Business / A Practical Guide

Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a right…

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Univio at Poland & CEE Retail Summit 2023  

This year, for the first time, we were a partner of one of the largest events aimed at the retail industry in Poland – Retail Summit, which took place on March 29-30 in Warsaw.     The event was attended by more than 2,000 participants and 249 speakers, including representatives of Univio.    During this two-day event, we had the opportunity to address…

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E-commerce Platform / 11 Essential Features

As B2B customers are increasingly opting for the speed, ease and convenience of online shopping, a whopping 49% of B2B expenses occur online. What’s more, 68% of B2B buyers expect their reliance on digital sales channels to grow in the future. Given the above, there can be only one conclusion: if your company has not yet embraced digital commerce transformation,…

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System Integration Consulting Project

IT Systems Integration Consulting Project / Step-by-Step

If you’re reading this, you’re probably looking for information on how to improve your organization’s systems integration architecture. Perhaps you need to address declining system performance or get your IT department to respond more quickly to business needs. Whatever your challenges, before embarking on an IT systems integration project, it’s worth investigating what you really need and what solution will…

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Unleashing the Power of Data Science

Solve Logistics and Retail Industry Challenges with Data Engineering. Get valuable insights and practical tools to drive your business forward.

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What’s Better Than WordPress? When The Costs Are Worth It

As a product, “WordPress” is synonymous with “build a website”. Over 40% of all websites (link becuse we didn‘t count manually 😉 ) are built on the WordPress CMS, which could equate to at least 750 million active websites. And the reason behind its popularity? Because it’s highly effective because we’re all cheap and it’s the easy go-to “market standard”…

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Improving Consumer Trust in E‑Commerce 

As the e-commerce sector continues to explode in scale and scope, customers are presented with more and more options. Price alone isn’t the only determinable factor here, as shoppers are looking for trust signals in their e-commerce stores.  Previously, we explored the growing need for greater price transparency in e-commerce, particularly in regards to special offers and promotional activities such…

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The State of Omnichannel in 2023 

How many channels must a customer walk down before you can call him a customer? With apologies to Bob Dylan, we still think it’s a valid question.  Omnichannel is arguably one of the most used buzzwords. The number of channels has exploded in the last few years. Yet, while every business has, at some point, described themselves as omnichannel, but…

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Univio on the Digitization of Trade During the Meble Polska Trade Fair

Poland’s furniture industry is one of the fastest growing in terms of production in the European Union. The topic of optimizing the various sales channels in this industry, both online and offline, is gaining particular importance in view of current market conditions. Univio has been supporting the furniture sector with digitization and omnichannel sales development for years. Thanks to our…

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Solving the 6 Biggest Challenges in the Furniture Sector

Unless you’re reading this from the far future, we don’t need to tell you that 2023 is not without its share of hurdles. The many problems of 2022 still continue, and even long standing, traditional sectors like the furniture industry are feeling the pressure. In such times, there is no one simple answer, as the challenges are unique and diverse.…

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A man on the construction side using a tablet

E-book: How Do B2B Platforms Expand Sales?

Find out how to grow your business by implementing a B2B commerce platform. Download the e-book and check out the 7 steps to your e-commerce success.

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Digital Transformation Pitfalls

Digital Transformation Pitfalls / Why Tech Isn’t Step 1 

How do you climb a mountain? Do you find the highest peak and move forward, or do you assess the route and assemble the right crew and equipment for the task at hand?  Just like with digital transformation, there is a right answer here. More specifically, there are many questions that need to be answered first. Is this your first…

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Multilingual Customer Experience / Time to Assess Your Touchpoints 

Communication is important to any business. At some point, you have to be able to talk to your customers.   But are you and your customers talking the same language? We live in a multicultural world and, unless your business specifically targets an island tribe that hasn’t encountered civilization, have you overlooked a potential new revenue stream.  We know times are…

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Valentine’s Day

Have you ever wondered which technology is your soulmate?  What hides deep, deep in ya heartcore? Take the quiz and find THE ONe!

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System Integration based on cloud services

Quickstart Guide to Cloud-Based System Integration

Businesses increasingly migrate their infrastructure to the public cloud environment – moving there with their servers, mass storage, CRM systems and business processes. IT system integration in the cloud may be another step in this journey. This is a very interesting option for companies that plan or have started to use cloud services. In this piece, we will use the…

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Digitalization for the Furniture Market / Get Ahead!

Digital transformation of commerce is one of the most important challenges that the furniture industry is going to face in the short term. Although people still like to buy furniture in-store, we can’t help but notice the growing interest in online shopping in this sector. Digital transformation involves a series of changes affecting every nook and corner of the organization…

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Top 10 Sales Development Trends / Furniture Industry

For the furniture industry, the optimization of various sales channels both online and offline, is of critical importance. 2023 is a good time to put certain areas and processes in order, plan support activities, and develop e-commerce sales. To help you prepare for future growth, take advantage of upcoming opportunities and anticipate challenges, we present an overview of the most…

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E-Commerce Development in 2023 – Trends and Expert Tips

E-Commerce Development in 2023 / Trends and Expert Tips

Due to the anticipated crisis, 2023 will be a tough year, which will undoubtedly affect the operations of many companies. After the difficult two-year pandemic, which disorganized or even crushed many businesses around the world, we will probably face such challenges as rampant inflation, energy problems and disrupted supply chains. The economic and political situation will affect the level of…

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MACH Architecture vs Digital Experience Platform (DXP) / Why MACH Technology Dominates

We have already presented our observations on the imperfections of the “monolithic” Digital Experience Platforms (DXPs) and the MACH Architecture’s business and technological advantage over DXPs. Below we have outlined the most important pros and cons of both DXPs and the MACH architecture to help you answer the question about what to choose, and to show you that microservices and…

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MACH Architecture vs Digital Experience Platform (DXP) / The Increasing Drawbacks of DXP Technology 

The MACH architecture is a relatively new approach to building and developing IT systems, and thus stimulating change in business. This solution is most frequently adopted by e-commerce firms. This flexible and scalable infrastructure has already been deployed by companies such as Spotify, Puma and Coca-Cola. Some continue to refer to the MACH approach as the “architecture of the future”.…

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Recommendation Systems Improve Customer Engagement

How To Improve Customer Engagement? Recommendation Systems!

Recommendation systems are more than a buzzword. They have become one of the most popular ways to improve customer engagement and conversions on websites. An individual and personalized approach is a basic expectation, and users are much more likely to interact with brands that fit their current needs.  Let’s find out how recommender systems impact your business! What are Recommendations…

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Dynamic pricing as a game changer for business

Dynamic Pricing Strategy / The Game Changer You Can’t Miss in your Business

Within the article, you will find the following: What is Dynamic Pricing? Dynamic Pricing in e-commerce and the role of artificial intelligence in business A simple automation or an artificial man? The way to create smart price wizards Dynamic Pricing Behind the Scenes Why is it worth implementing a Dynamic Pricing strategy in logistics? How to build a transport company…

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Why Do You Need a PIM System in Your E-business?

*Note: this blogpost was written by our friends at Ergonode in support of Commerce Days Transformation 2022. Check them both out! 👍 The implementation of a PIM system is a way to keep ahead of the competition in the future. With the expansion of the retail and e-commerce businesses, and the growing amount of product data to be managed, the adoption of…

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What Are Omnichannel Experiences? Benefits, Trends, and Examples

*Note: this blogpost was written by our friends at Kontent.ai in support of Commerce Days Transformation 2022. Check them both out! 👍 How can you create a cohesive experience for customers no matter what channel they’re on or what device they’re using? The answer is going omnichannel. What Is Omnichannel Content? Omnichannel content is about blending all channels together into one seamless…

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Q-Commerce / Are Delivery Times The New Decision-Maker?

A few years ago, the very ideal of a 30-minute delivery would make most e-commerce stores balk. On the other side of the pandemic, however, consumer demand has changed – and so too has businessses ability to cater to it. Customers have always wanted to buy better, cheaper – and now – faster. So, how did we go from 2-3…

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18 Tips to Optimize E-Commerce Search and Improve Store Usability

*Note: this blogpost was written by our friends at Prefixbox in support of Commerce Days Transformation 2022. Check them both out! 👍 Site search users generate up to 80% of revenue for an online store, yet nearly 50% of retailers say they haven’t invested in search.  One of the most effective ways E-Commerce sites can maximize revenue in their online…

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Privacy vs Personalization / The Future of Data Privacy

Data is the future, data is the new oil… we’ve all heard the idioms that user data is going to be important. Yet watchdogs, consumer activities and government officials are likewise imposing stricter privacy and security regulations. As such, the future of privacy and data is at something of a crossroads. Surely, for data collection and management to rise, regulations…

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Automated Scheduling / Solving Worktime Optimization With Operations Research

If data scientists try hard enough, everything can be measured in terms of parameters. In the workplace, we quickly apply these principles to know processes that be automated based on those parameters. One area that doesn’t always get considered is human resources. Perhaps it’s because we don’t consider employees to be piles of data, but there’s at least one area…

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Integration With CSIRE – the Biggest Challenge to Poland’s Energy Market Through the Eyes of an Expert 

The energy sector in Poland is currently facing one of the biggest challenges of recent times: the need to prepare for the integration process with the Central System for Information on the Energy Market (Centralny System Informacji Rynku Energii or CSIRE for short). Legal changes in recent years have left electricity distributors and sellers facing complex development processes – by…

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Commerce transformation in the era of rapid change: Commerce Transformation Days coming in September 2022 

Many companies are currently facing the challenge of maintaining business continuity and ensuring a much faster response to the evolving market environment. The recent crises have shown that only those businesses that are flexible and agile on the e-market can escape unscathed from difficult situations. “The latest study carried out by KPMG in partnership with Microsoft showed that 51% of…

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Experience-Driven Commerce via Personalization / An Introduction

Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 )   Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one other all encompassing term.   What is Experience-Driven Commerce?  Experience-Driven Commerce…

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E-Commerce Price Transparency / Looming Threat or Big Opportunity?  

The internet has always been a bit of a pendulum for e-commerce stores. On one hand, stores can reach a wider audience than a physical outlet but, on the other hand, so can all their competitors.  Typically, companies try to swing the pendulum in their favour through tried and tested means: good marketing, good promotions. But what if the promotions…

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Total Experience / An Emerging Trend or Temporary Buzzword?

If we said that “experience is a key driver for success” in business, you’re immediately thinking about the consumer, right? After all, customer experiences are a key advantage and lead to some of the most popular satisfaction metrics. We measure the customer engagement rate, their returning loyatly and other related factors – anything related to business outcomes around profit, to…

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1/3 of refugees from Ukraine want to stay in Poland

The input from business has been invaluable. – It is now clear that we still have months, if not years, of this emergency ahead of us. Therefore we have to start helping in a different way. Now is the time for long-term systemic actions – emphasises Grzegorz Rudno-Rudziński, managing partner of Unity Group

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Online stores to end fraudulent promotions

Regardless of the effective date, the changes will be quickly noticeable. – Large e-commerce platforms use advanced pricing solutions and personalized promotions also on the basis of identified customer preferences and in this case, they will have to inform about the use of such mechanism – says Sebastian Błaszkiewicz, Sales Director at Unity Group.

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GDP growth may be higher than estimated

It is worth following what is happening in the B2B segment of e-commerce. Many companies, e.g. in the construction industry, stock up on inventory (to fulfill current contracts, but also future ones). These companies are concerned over rising prices and inventory shortages. Here also (in B2B e-commerce), despite unfavorable economic factors, we observe sales increases and investments in the development of these sales channels. ” – sales director at Unity Group Sebastian Blaszkiewicz

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a tablet with a mockup of the website inside

UX / UI Design

We match business objectives with users’ needs via fully optimized custom web design services.

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Pimcore vs Akeneo / The Best PIM Software?

E-commerce and retail companies sell products – and each product has a wealth of information that needs to be maintained. These days, Product Information Management tools are plentiful. We’re not going to tell you what they do – the clue’s in the name and we already covered it 😉 – but advise you on the next step: how to choose…

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The war rocked e-commerce for just a moment

We should not forget that nearly 3 million refugees from Ukraine – mostly women with children – have entered Poland. – This has an impact on online sales of food, pharmaceuticals and cosmetics. It is confirmed, for example, by the launch of the Ukrainian version by Allegro. Soon others will launch them as well – believes Sebastian Blaszkiewicz, sales director…

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Accelerating inflation has led to declines in turnover for many e-shops

The accelerating inflation and rising interest rates caused turnover drops in many e-shops; buyers lost, among others, their creditworthiness – assessed Grzegorz Rudno-Rudziński from Unity Group commenting on the CSO data. Some sectors, e.g. construction, however, recorded increased turnovers, he added.

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The 5 Critical Steps Before Any System Integration Process 

System integrations are easier said than done. The concept is simple, but the wider system integration process is a little more complicated. In fact, to do it right, some of the more important system integration steps take place before the actual work itself.  Why? Because unlike implementing other digital solutions, integration projects aren’t visible by themselves. More so, badly implemented…

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Wrocław companies help Ukraine

All teams were actively involved. In our organization, almost immediately four people were released from their duties so that they could only deal with and coordinate these activities, says Grzegorz Rudno-Rudziński, Managing Partner of Unity Group, one of the companies belonging to ITCorner and president of the cluster’s board

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Future trends: MACH architecture, voice commerce, transaction aggregators and unmanned stores

urrently, the most interesting trends in the commerce sector are cross-border, q commerce, green commerce, live commerce, e-grocery, as well as the growing role of the marketplace – says Piotr Wrzalik, partner manager at Unity Group and in the perspective of the next 5 years the following phenomena will become important: MACH (microservices, API, cloud, headless) dominating for companies selling in omnichannel model, the proliferation of SaaS and PaaS models, voice commerce and VR.

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Online shopping will change its face

The past 25 years have seen rapid advances in technology, taking commerce to ever higher levels. The intervals between successive milestones in this industry are clearly becoming shorter. Our predictions definitely go beyond the borders of commonly understood e-commerce – says Grzegorz Rudno-Rudziński, managing partner of Unity Group and president of ITCorner, a nationwide organization associating IT companies.

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Fifth wave of pandemic rocks e‑grocery shopping

For many, their first experience with buying groceries online came as a surprise, and a positive one at that. Thanks to the pandemic, consumers felt first-hand that technology is becoming more user-friendly, logistics are faster, and online shopping does not exclude the possibility of picking up at one of the increasingly numerous pick-up points, if one has such a preference – says Sebastian Błaszkiewicz, sales director at Unity Group. – In the last two years, there have been many fundamental changes in the area of trade, especially online, which made the observed changes in shopping habits permanent – he adds.

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New wave of the virus will drive e‑commerce again

Not only the purchases of consumers, but also companies are changing. – The pandemic favours not only the development of B2C e-commerce, but also the much less media-savvy B2B e-commerce, whose value in Poland exceeds 600 billion PLN – claims Sebastian Błaszkiewicz, Sales Director at Unity Group. – Shopping habits are already changing permanently and the role of shopping malls will switch in the coming years.

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17.9 percent of companies are e-selling. How will the transformation continue?

In such cases it is worth to use the knowledge of experts from the outside, who have a track record of many transformation processes. The role of such person/team is to get to know the company from the inside, i.e. to understand how it functions and whether it is ready for changes. The mission of outsourcing of transformation processes is to make the strategic goals more realistic and to translate them into effective task execution thanks to properly selected technologies. The result of this work should be a reliable action plan resistant to challenges during the transformation – says Mateusz Bąska, Head of Consulting in Unity Group, who has conducted over 500 commerce transformation projects.

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25 Years / Digital Transformation Trends Shaping the Future of Industry

A lot can change in 25 years. A lot has changed #Since1997 already. But what about the next 25 years? We’ve all observed that technology is growing at an exponential rate, which means the changes ahead of us surely outweigh those that have already occurred, right? In fact, there are many digital transformation trends shaping the future of industry –…

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Global4Net joins Univio. Building a European champion of digital commerce transformation

Univio has officially acquired Global4Net. While the first company already has the comprehensive portfolio of solutions to digitalize business, together, the two partners will create a strong leader especially in the offering of Magento and other Adobe-based services. As one of the largest teams of Magento experts on the Polish market, both companies are looking to use this new found…

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Global4Net joins Unity Group 

Global4Net recently joined Unity Group. The outcome of our merger, puts us in the position of being the largest Adobe e-commerce technology team in Poland, making us a key Adobe partner with strong overseas potential. The unification will enable 135-140 mln in revenue by the end of 2023.  – For more than 25 years, we have witnessed and co-created the…

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25 Years / Understanding Today’s Tech Language

Back in 1997, many of today’s concepts didn’t even exist. We were on the verge of becoming netizens and webheads with our palmtops by our sides. Technology wasn’t “smart”, nothing was “optimized” and a tablet was made of stone. The technology world is no stranger to buzzwords. We ourselves talk about multiexperience, single sources of truth and mobile-first concepts. And…

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E-Commerce & Retail Transformation / A History & Future of Convenience

“Those who cannot remember the past are condemned to repeat it” George Santayana In 2021, Walmart overtook eBay as the 2nd largest e-commerce store in the US, with Amazon remaining number 1. While that might seem trivial to some, the implications are far from insignificant; a traditionally brick-and-mortar supermarket was able to overtake a long established, digital-native king. Surprising, of…

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Digital Transformation Challenges / What Helps, What Doesn’t?

“Digital Transformation” is not a magic stick. You can’t just throw money at a problem and expect everything to work out. Digital Transformation can – and does – sometimes fail. And often, that happens even before technology is even involved. We’ve spent 25 years helping companies to fully realize their digital potential. We’ve seen how digital transformation helps business time…

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25 Years / How Digital Transformation is Changing the World

1997 was a very different place. Netflix had just started its rental service, DVDs were slowly taking over VHS and we accessed the internet via Netscape – at least those of us with the time and modem to do so. Even giants like eBay and Amazon were only 4 and 5 years old respectively. Google had only just registered its…

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Czego nauczyła nas luka log4j2?

What We All Learned From Log4J2

On Thursday, December 9, a few minutes before midnight, information regarding a serious vulnerability in the Log4J2 library hit the IT world. The preliminary information announced in the subsequent morning drew a very bleak picture. The attack vector itself is similar to the ‘format string’ (specific for C applications) popular in the 90s and the still popular stored XSS attack.…

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Data in Business
/ Digital Fuel

Looking for valuable insights about your business? Data solutions go far beyond analytics, storing, and conversion. AI & Machine Learning can help you optimize processes on autopilot. Discover the full potential behind data!

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A Single Source of Truth / A Key Way To Eliminate Technical Debt

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A Single Source of Truth” and it’s a…

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Customer Intelligence

The Customer Intelligence approach helps you better understand customer behaviors, anticipate their needs, and deliver personalized experiences.

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Sales and Demand Forecasting

Informed, data-driven and adaptive. Use market conditions and consumer behavior to build models to forecast your demand and adapt to change.

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Headless CMS

Connect your content with your customers on all devices and platforms within a couple of minutes. Solution is built to help your teams manage content with ease and truly engage with clients. The headless approach is ideal for any company that wants to maximise team workloads and time .

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Personalization in E-Commerce / The Basics

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt. E-commerce…

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Black Friday / A Practical Checklist for E-Commerce Owners

Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the biggest revenue sources…

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Retail Sales Remain in Strong Trend, Benefiting GDP According to Analysts

Retail sales growth (in constant prices) accelerated in August to 5.4% from 3.9% y/y in July, but came in below consensus. According to economists, it testifies to the continuing strength of consumer demand, which remains the main driver in Q3. Sebastian Blaszkiewicz, sales director at Unity Group, reminds about the changes taking place in online shopping and the overall growing number of e-shops. (content in Polish)

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PIM vs CMS / Why Use PIM?

For most businesses, a typical content management system (including traditional and headless CMS versions) will answer all essential needs – landing pages, home pages, contact details etc – with little effort. With e-commerce operations however, there are additional needs we need to consider: products. In fact, that’s an oversimplification. With products also come brands, manufacturers, categories and a whole ecosystem…

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Shopee Made Its Debut in Poland

A new marketplace player has emerged in Europe, starting its expansion with Poland. The solution belongs to Sea Ltd, the Singapore-based technology group of billionaire Forrest Li. Initially, the platform was focused on commerce in the C2C model, but it is increasingly developing its B2C capabilities. Sebastian Błaszkiewicz, sales director at Unity Group, sees Poland as a favorable market for Shopee. (content in Polish)

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QlikSense vs Power BI / A Not So Unbiased BI Software Comparison

The Business Intelligence market is vast – there are many options and it’s estimated that no one solution owns more than 20% of the market. In other words, there’s no clear winner – but are there losers? Well, as the title suggests, we want to use this space to talk about QlikSense vs Power BI (the former being the modern…

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Unity Group to Build Digital Commerce Transformation Within Euvic Group

As a result of the pandemic, the digital transformation of companies has significantly accelerated, and recent months have shown that it will only continue. The driving force behind this process are companies providing professional IT consulting and services, among which (both regionally and globally) there is fierce competition. Unity Group teams up with Euvic Group to strengthen its capabilities. (content in German)

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Digital Accessibility & Usability / Adapting to the Customer

In our previous post, we discussed the challenges of making websites more accessible for people with vision impairments and (spoiler) how to solve them. This time, we want to expand on the concept of usability as a whole, to show how businesses can better make their products and services accessible for all. This time, we want to talk about: So,…

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Digital Accessibility & Usability / A Visual Overhaul

Nearly every industry these days has an online element – in some cases, it’s the predominant channel. And that’s great – if you don’t have any accessibility requirements.  But as more and more of the world moves online, we need to consider the wider needs that different people may have. For example, we already make it as easy as possible for people to change a website or app’s displayed language – often in just 1-2 clicks – so why don’t…

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E-Commerce Data / 13 Vital Statistics to Track

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what they…

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Data Integration From Multiple Sources in Power BI

Depending on how mature your business is, you might find it necessary to set up a data storage tool. The most common motivation to implement a database is the need to put in order the constantly growing number of business-relevant information from a large number of sources. A well-designed database ensures coherence and integrity of the information it contains, but…

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E-Commerce Optimization / Product Page Best Practices

We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through and add…

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E-Commerce / Improving Customer Experience

A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce store,…

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Selling in B2B / A New Role for IT Directors

If you’re an IT Director, you’ve probably had a lot of change recently. More so, in the B2B sector, these ripples seem to keep on coming – your role looks very different from a year or two ago.   Repetitive tasks, a nice orderly schedule and emergency-free weeks have gone out the window. Now, digital transformation is more important than ever. Now,…

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Headless Commerce Benefits / The Inevitable Direction

We’ve talked a lot about headless. We’ve also talked a lot about e-commerce. We like to talk so – what if we throw these two topics together?   Headless commerce is a very logical conclusion – and the wider industry seems to agree. Some of you already know this but for those that don’t, we wanted to give a handy primer to cover all…

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Mobile-First E-Commerce / An Option or a Must?

Mobile is arguably the most important channel for e-commerce stores to invest in. It’s continually competing with traditional desktop browsers for user engagement and the current state of mobile technology is such that a genuine shopping experience is very possible.  Or in other words: it’s no longer an excuse to say the mobile audience isn’t there, doesn’t want it, or…

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Selling in B2B / Lessons Learned From B2C

E-commerce is booming: that’s no secret. What is worth highlighting, however is the sudden B2B e-commerce growth that’s often lost in the wider story. An industry that typically relied on in-person sales is now relying on digital sales more than ever.  While they may be ‘behind’ compared to B2C, this is also means B2B online sales can learn from the former’s successes (and mistakes).…

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Univio x Generali: Headless Innovation in the Insurance Industry

Generali Poland has released their new website, designed to offer a tailored web portal optimized for both new and existing customers. What’s more, the new platform utilizes new technologies and analytical capabilities, provided through a technology partnership with Univio. “The implementation of the new Generali website can definitely be called a revolution. We built the website according to the most…

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Design System vs Pattern Library vs Style Guide / A Single Source of Truth

Recently, we’ve covered the likes of headless architecture, omnichannel and multiexperience processes and, well, probably half a dozen discussions on the state of e-commerce. More often than not, we’re focusing on making the backend as optimized and efficient as possible.  But users don’t see the backend (unless something has really gone wrong) – they see the frontend. What can we do to optimize brand visuals?…

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Intelligent OCR

Dedicated OCR for business automation. Scan documents, download the data and seamless integrate offline information into your digital systems.

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Why, When & How to Use Headless CMS

Modern websites can be set-up in a number of different ways. From traditional websites and web portals to progressive web apps, there’s more than one way to get your business online. And, as is often the case, there’s no one right answer.  That being said, for marketing specialists, the most important part is the content management system. Most are familiar with traditional options,…

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Omnichannel vs Multiexperience / Getting Digital Customer Experience Right

The technology sector is full of buzzwords. You’ve got your clouds, your hyperautomation, your internet of behaviours… but one term that doesn’t arguably get heard enough is multiexperience.  That’s mostly because it’s very similar to omnichannel – but it’s not the same. And that difference is often vital if you’re looking to implement the best possible digital experience.  So, here’s a (mostly)…

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Events

Here's where you can next find us - or attend one of our events. Either way, let's meet!

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Predictive Analytics

Explore consumer behavior models to accurately predict future events and influence purchasing trends.

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Data Orchestration

Fully automate your data ecosystem. Ensure the durability, repeatability and reliability of your data processes.

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Big Data Services

Analyze and learn from Big Data in real time. Big Data services are key for storing and processing vast amounts of information effectively.

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ETL Process

Need to combine and collate data from multiple sources? The ETL process extracts transforms and loads – turn multiple sources of raw data into a coherent ETL data warehouse.

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Data Lake

Data lake architecture incorporates both structured and unstructued data from various sources, providing the central starting point for any data and analytical strategy.

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Univio to Conduct a Consulting Process for Adamed in the Area of IT Integration

Univio will carry out a consulting process in the area of IT architecture and system integration for Adamed Pharma – a leader in the market for next -generation pharmaceuticals. Univio’s experience in consulting and designing integration solutions will enable Adamed to prepare a detailed concept for rebuilding its IT architecture. A key area of cooperation will be recommendation of appropriate…

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Data Migration

Perform data migrations between systems while maintaining data integrity and process continuitiy within your organization.

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A calculator, wallet, credit card, and micro shopping trolley on a dark yellow background

AWS cloud for e-commerce

As an APN Consulting Advanced Partner, Unity helps customers confront the common challenges that hold up their decisions to move their business to the cloud.

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Data Warehouse

Our data warehouse solutions structure your data for effective business reporting and analytics.

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Univio x ArsLege / Innovating the Legal Sector

ArsLege has partnered with Univio to create a dedicated new mobile application for the former’s legal services. The organization, which provides test exam and question services for aspiring members of the legal sector. With the mobile app, the company wishes to make their platform as convenient and accessible as possible. “We trust that the mobile solution will allow our users…

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Black credit card on yellow background

Buy Now – Pay Later

Deferred payments are rapidly conquering the Polish market. Every third consumer uses them or plans to do so. Such mechanism is strongly favored by e-transfer operators popular in the Polish Internet. Sebastian Błaszkiewicz, Sales Director at Unity Group, foresees a great future before the online shopping market and anticipates extra gains for retail companies that have been investing in IT systems. (content in Polish)

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Online shopping, scatered office equpment and a miniature shopping cart

Polish Companies Sell Online. Yet a Lot Needs to Be Done

According to a survey on Polish B2B market from Unity Group, more than half of B2B companies do not have a digital transformation strategy. The research report shows that 82% of Polish B2B already sells online, but e-commerce brings less than 10% of turnover to 79% of these businesses. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, describes the key elements of commerce transformation. (content in Polish)

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Overhead shot of contemporary workplace with coffee cup, notebook, keyboard and copy space brown leather.

Business Purchases Remain Hardly Digitalized. The Pandemic May Change That

Research by Unity Group shows that 80 percent of Polish B2B companies sell online. Yet even despite the pandemic, around 70 percent of decisive survey respondents consider sales representatives, partners and branch offices as key sales channels. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, sums up the survey and defines the outlook for changes in the B2B market with a focus on competitiveness. (content in Polish)

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Calculator, credit card, and a writing pad on red background

A New Lockdown, Another Drama for the Polish Economy

The government is closing more sectors, while allowing some small retail beyond shopping centres to operate. The lockdown may cost the state as much as 1.2 billion per day. Wholesale stores and building warehouses remain open for the liquidity of the economy. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, recognizes the proactiveness of Polish e-commerce companies in the last 12 months. (content in Polish)

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Keyboard and credit cards

The Poles on the Online Shopping Run

The growth of e-commerce in 2020 turned into a powerful burst. Although online shopping has been gaining for many years, the pandemic has definitely shot up the trends. While the rise is certain, there is still a discussion about its pace. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, believes that maintaining the restrictions will further accelerate the growth dynamics, even up to 25 percent. (content in Polish)

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Pile of cardboard boxes

Allegro Goes For Billions in B2B Commerce

B2B is set for growth of online sales. The Polish marketplace, Allegro, assures that it can meet the needs of business purchases, a market estimated at over PLN 340 billion. The company counts on the biggest players. Sebastian Błaszkiewicz, Sales Director at Unity Group, highlights Allegro’s chances and reminds that B2B commerce is undergoing consumerisation as customers look for an experience similar to that in B2C. (content in Polish)

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Lone brown wallet on a yellow background

Another Wave of Closures Hits Polish Retailers

Shifting the digital sales channel from a supporting to a leading one is a big challenge that companies have to take on. Management boards of e-commerce companies have used the last few months to strengthen, among others, logistics and IT systems. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, sums up the state of Polish commerce and observes growing disappointment with the ongoing situation. (content in Polish)

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Paper shopping bags on red background

E-Commerce Is Struggling. Yet the Boom Will Come Back

The Statistics Poland Bureau suggests that e-commerce is slowing down. The boom in online shopping triggered by the coronavirus outbreak and lockdown, made the e-commerce industry break the records last year. Grzegorz Rudno-Rudziński, Managing Partner of Unity Group, believes that the growth is certain. According to the expert, the upholding restrictions are able to cause an acceleration at a pace as high as 25 per cent. (content in Polish)

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A bull figurine in front of stacked coins on a yellow background

Second Half of the Year Crucial For Polish GDP in 2021

The persistent freeze in the economy, according to analysts, shifts the burden of realizing GDP growth forecasts to H2 2021. Retail sales rose by 5.3% in February, although the January-February period is still a decline of 4.9% y/y. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, predicts a steady strengthening of the e-commerce share with a possible scenario of its growth dynamics to reach 25 per cent. (content in Polish)

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A calculator, wallet, credit card, and micro shopping trolley on a dark yellow background

E-Platforms Are Beating Out Shops

Gathering many sellers in one place is a proven way to success. Marketplaces already account for half of the Polish online retail industry, and opportunities are still emerging. The share of such platforms in purchases is estimated as close to 50 percent, and among all e-shops it reaches about 40 percent. Sebastian Błaszkiewicz, Sales Director at Unity Group, evaluates the advantages of this commerce model. (content in Polish)

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Why Should You Develop Mobile Applications with AWS?

Today’s mobile apps have a lot of requirements, increasingly in the areas of performance, scalability and, of course, cost-efficiency. In these areas, we need a sophisticated infrastructure to support the app.   After all, the frontend of the app is already based on the user’s hardware, but the backend is where we have the most control. Improved performance and other benefits…

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Unity Group’s Commerce Transformation Report: Polish B2B Companies Need to Close the Gap

Despite the trends, the pace at which digital transformation of business, especially commerce, has progressed over the past few years has been rapid. The numbers gauging sales in the B2B channel were brought to light in the report “Polish B2B Market vs. the Digital Megatrend” (PL) by Unity Group. Experts from PFR, LPP SA, eRecruiter, Selena FM S.A and others were invited to comment on the data.

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The 7 Deadly Signs of Digital Debt

Previously, we spoke about the rising awareness of Digital Debt thanks to recent events. This time, we want to help point out the most common signs of Digital Debt in your own company or operations.  After all, there’s a good chance the issues that produce such debt have gradually become part of day-to-day business. So much so, in fact, that…

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Digital Debt / The Business Killer That’s Spreading

Some businesses were happy with being offline… until they were not. Recent events have pushed the issue of digital debt into the cold light of day.  The hard truth is simple: companies and other entities have suddenly found themselves in a reality where offline operations are no longer the backbone to rely on. This shift was significantly more shocking to organizations with…

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Unity Group Levels Up with APN Advanced Consulting Status!

“The promotion to Advanced level was possible thanks to the team’s commitment to competence development and the successful implementation of cloud projects. This is a step on the way to becoming a key partner for the digital transformation of enterprises in our region” – – says Ryszard Łach, Business Unit Director responsible for cloud competence development at Unity Group.

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6 Values / 1 World of Difference

How do you define the intangible aspects of a company? Those magical attributes that don’t exist as documented, legal facts. These essential elements also can’t be overlooked. Sure, we’ve been around <since.1997> but that’s not all. Our way of interacting with people, projects and challenges was a huge part of that success – and still remains a fundamental driver of…

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Unity Group 2.0 / The Branding Strikes Back

Energetic new times call for an energetic new look. Over the last few years, we’ve expanded in both the services offered and the markets we are active in. In 2020 alone, we: We’ve come a long way <since.1997>. As a result, the old branding outlived its purpose. As our company accelerated forward, it became inconsistent and slightly old-fashioned. As we…

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Publio.pl is ready to face digital challenges after successful transformation

Publio.pl, Agora’s online bookstore that has been operating or 8 years, underwent a major digital transformation in 2020. Experts from Unity Group and Ideacto responsible for the improvements predicted the growing needs of users and technological challenges, including those resulting from exceptional traffic spikes in online channels triggered by pandemic-related restrictions.

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Mężczyzna w biznesowym garniturze siedzi przy biurku w nowoczesnym biurze, uśmiechając się do kamery. Korzysta z komputera, a na biurku leży telefon, kubek z kawą i notatnik. Duże okna wpuszczają naturalne światło.

Strategy

For over 25 years, Univio has been building value for its clients by implementing ambitious and comprehensive business transformation projects. IT services for digital commerce are at the core of our proposition.

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Univio sp. z o.o.

Parent company in Univio, one of the largest IT providers for e-business in Poland, strongly developing on international markets. For over 28 years, we have been providing technology to successfully realize digital transformation of businesses.

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Group

Univio is a technology partner in digital commerce transformation.

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Team

It’s people that make a difference. Our organization delivers the best results thanks to the commitment and passion of everyone. Here’s how they contribute to our success – and that of our clients!

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Awards

Recognition and awards go a long way to showcasing our capabilities and the successes we’ve achieved together with our partners. Here’s the best of the best.

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News

Our solutions make the headlines. Get in touch and let's start the next story together.

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Culture

Who we are defines what we do. By being respectful, considerate and forward thinking, we do what’s right for employees and clients alike.

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Univio Duck

Working here, you might see the Univio Duck every now and then. Don’t worry, she doesn't bite!

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Architecture & Technology

From initial assessments & complete enterprises integration strategies, we identify risks, discover areas of improvement & help you move past any technological hurdles.

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Industries

Every sector has its unique problems and challenges to solve. Properly applied, the right solutions can provide a diverse range of answers.

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Chasing the Gray Dollar: The Emergence of Senior Online Shoppers

The world has changed. Shopping behaviours have gone through a revolution. Customers have adapted – now it’s time for retailers and e-commerce platforms to do the same. Yes. Even if your business is already online and selling, it might not be enough. Why? Senior shoppers. Here’s the what, why and how of mastering this situation and coming out on top.…

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The Future of Commerce: What’s After Covid?

The pace at which the digital transformation of businesses, especially commerce, is progressing this year is unprecedented. Experts debating during one of the panels of the conference “The Future of Commerce” organized as part of the SelectChicago FDI 2020 series, tried not only to summarize what has already happened in commerce due to the coronavirus, but above all to outline the direction in which the industry could go.

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Technologies

The technologies and expertise behind our impactful solutions.

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It’s “Singles’ Day” – Polish Shopping Frenzy in Chinese Online Stores

The Singles’ Day was created artificially only for consumers to spend more. It brought more than 38 billion dollars spent a year ago. According to Grzegorz Rudno-Rudziński, Unity Group’s managing partner, overall, November will be a period of discounts. In his opinion, it is also an opportunity for IT development as e-shops devote more attention to modifying systems and adapting to increased loads. (content in Polish)

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It’s Not the City’s Gnomes – How AI Is Made in Wrocław

Wrocław has potential to become Polish Silicon Valley. The city’s tech companies have experience in the area of innovation, but they often work as subcontractors. Grzegorz Rudno-Rudziński, managing partner at Unity Group and the CEO of the ITCorner tech cluster, reveals aspirations of the city to become a European technology hub and announces stronger cooperation with entrepreneurs, the city and its universities. (content in Polish)

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Retailing Can Emerge From the Crisis Unscathed

Shopping malls are becoming empty, but the industry has prepared its online sales channels. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, believes that the investments made by retailers will allow them to handle more online orders. The expert points out that companies connected with order processing such as warehouses, distribution centers and delivery services will also benefit. (content in Polish)

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The Government Is Closing Malls Again. New Restrictions

Against its declarations to maintain a functioning economy, the government introduces new restrictions. Mall will be closed and the availability of grocery stores will be limited. Grzegorz Rudno-Rudziński, managing partner at Unity Group, claims that commerce companies are ready to serve order volumes higher by several hundred percent thanks to investments into digital sales infrastructure. (content in Polish)

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Transformers Report. SME Gone Digital

Today, even the smallest company has access to technologies that large corporations have. And they can use it reasonably cheaply. Technological experts define digitalization as a priority for SMEs. Sebastian Błaszkiewicz, Sales Director at Unity Group, points out that the pandemic has shifted the interest of entrepreneurs from enhancing traditional sales channels to building online channels and developing solutions supporting them. (content in Polish)

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E-Commerce Is Likely to Record Strong Growth Again as of November

According to Statistics Poland, the value of online sales in September increased by 9.5% compared to August. The data and projections promise an interesting last quarter of 2020. The looming second lockdown brings attention to new product categories. Managing Partner of Unity Group, Grzegorz Rudno-Rudziński, predicts a November rebound in the e-commerce market due to intensifying restrictions. (content in Polish)

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E-Commerce Could Increase From November Onwards as It Did During the Lockdown

The last quarter in online commerce may prove surprising. A renewed strong increase in online shopping similar to the lockdown levels is expected at the beginning of November, due to increasing pandemic restrictions, says Unity Group managing partner Grzegorz Rudno-Rudziński. The threat of a second lockdown may trigger another wave of growth in e-commerce. (content in Polish)

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Business During a Pandemic. Dealing With a Hybrid Lockdown

The last quarter in online commerce may prove surprising. Investments in digital transformation and training in modern technology use are necessary – experts emphasized during the Made in Wroclaw 2020 conference. Grzegorz Rudno-Rudziński, CEO of the ITCorner cluster and managing partner in Unity Group, pointed out the determination of companies to make major technological changes within a month or even a week. (content in Polish)

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Made in Wroclaw 2020. Chances and Challenges for Business During the Pandemic

Made in Wroclaw 2020 is an opportunity to learn about innovative products and new trends in the economy. Experts from the world of science and business are going to describe the situation in which both Poland and global economy have found themselves. Grzegorz Rudno-Rudziński, president of the ITCorner cluster and managing partner at Unity Group, notes that business must adapt its internal activities to the crisis. (content in Polish)

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FDI SelectChicago Conference: Digital Transformation Made in Poland

During the fifth edition of the American conference “FDI SelectChicago” Unity Group, PAIH (Polish Investment and Trade Agency), IT Corner and Booksy will lead a series of online panels devoted to digital commerce transformation and technological cooperation between Chicago and Poland. Dominik Janes, Partner at Unity Group, observes changes in the retail market and an e-commerce breakthrough, promising an exchange of experience with investors. (content in Polish)

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Performing SaaS application background tasks with AWS Batch and AWS Step Functions

Even the tiniest web application has to perform a lot of background tasks, be it image resizing, product/stock imports and report or sitemap generation. In addition, if your product is distributed in SaaS model, then most of them have to be performed for each of your customers. That, depending on how popular your product is, may in turn require tons…

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While Polish E-Commerce Boom Prevails, Debts of Stores Also Rise

July 2020 brought 10% yearly increase of online retailers’ overdue receivables despite steep growth in sales. The end of the year is going to aggravate the situation. Around 4500 Polish e-commerce companies are dealing with debts. Unity Group’s sales director, Sebastian Błaszkiewicz, notes that growth of the e-commerce industry together with rising competitiveness contribute to increase in debt burden. (content in Polish)

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Polish E-Commerce Market Value Will Exceed 100 BN PLN in 2020

The pandemic has encouraged online buyers to buy more frequently and increase their average shopping basket value. Unity Group maintains its forecast. Polish e-commerce market value is going to exceed record-breaking 100 bn PLN in 2020. According to Unity Group’s managing partner, Grzegorz Rudno-Rudziński, the best scenario may bring a result as high as 120 BN PLN. (content in Polish)

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This Is How Much Allegro Earns on Us. The Company Shows Interesting Data

Allegro decides to enter Warsaw Stock Exchange (GPW) and it releases its suprising results. During a conference, the company reveals average user’s spending of 2300 PLN in the last 12 months. Allegro’s profit reaches 47% of revenue, which means a decline compared with previous years. Yet Unity Group gives an optimistic forecast to Polish e-commerce. (content in Polish)

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‘New Normal’ Reshapes Retail Market and Forces Investment in Digitalization

The pandemic has taken retail sector into accelerated digital transformation. The growth of e-commerce slowed down, but the industry still thrives. Emarsys and Unity Group prepared an online session to share insights from e-commerce data and customer observations. Retailers should focus on making long-term investments to digitalize sales channels and build omnichannel platforms. (content in Norwegian)

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Pandemic Has Dramatically Changed Retail Trade

The outbreak has put the retail sector onto digital tracks. Since the restrictions got loosened, e-commerce growth has slowed down but still remains impressive. Retailers should now invest in digitalization of sales channels, including omnichannel platform development. These are the key takeaways from a webinar hosted by Emarsys together with Unity Group. (content in Polish)

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Pandemic Has Changed Commerce. The ‘New Normal’ Became Digital for Retailers

Digitalization of the retail sector is advancing at a record pace. Experts from Emarsys and Unity Group examined e-commerce sales data and consumer behaviors. During the latest webinar, the companies shared insights with retail business owners. The industry should take the direction focused on long-term investments in the areas such as digitalization of sales channels and creation of omnichannel platforms. (content in German)

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Shape of Retail Market Has Changed. New Normal Requires Investments

The pandemic moved the retail sector towards digital transformation. Positive sentiment remains in e-commerce. During an online event, experts from Emarsys and Unity Group revealed a set of observations from market analysis. Retailers should set their sight on long-term investments in digitalization of sales channels and creating omnichannel platforms. (content in German)

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‘New Normal’ and Changes in the Retail Market Created the Need for Investments

The pandemic is putting digital transformation first. Experts from Emarsys and Unity Group analyzed market trends and left retailers clear recommendations during the latest online event. Above all, the industry should focus on long-term investments in digitalization of sales channels and development of omnichannel platforms. (content in German)

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‘New Normal’ Hit Retail Market Forcing Investment in Digitalization

The pandemic increases digital transformation efforts in the retail industry and boosts online commerce. Experts from Emarsys and Unity Group took a closer look at e-commerce data and consumer behaviors to share advice with retailers during an online event. Business owners should focus on long-term investments in digitalization of sales channels as well as on creating omnichannel platforms. (content in German)

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Retailing in the ‘New Normal’ Era: The Pandemic Forced Investment in Digitalization

The pandemic stimulates digital change in the retail sector. The accelerated growth of e-commerce slowed down, but remains impressive. Following observation of customer behavior and e-commerce data, Emarsys together with Unity Group share advice with retailers. Long-term investments in digitalization of sales channels and development of omnichannel platforms proves to be the meaningful course of action. (content in English)

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Retailing in the ‘New Normal’ Era: The Pandemic Radically Changed the Market and Forced Investment

The pandemic has accelerated the transformation of the retail sector and its switchover to digital. During an online session, Emarsys and Unity Group’s analysts presented insights from e-commerce data and consumer behavior observation. Retailers should focus on long-term investments in the digitalization of sales channels, including the development of omnichannel platforms. (content in English)

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Software Houses Have Caught Investors’ Attention

Software creators are indifferent towards venture capital. Yet since IT companies started developing their own project, they are getting closer and closer to funds. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, sees the potential for industry’s cooperation with VCs in spite of difficult conditions. (content in Polish)

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More Empty Stores in Malls and Streets

The number of vacant stores in Great Britain great to 11% over 6 months. Similar situation awaits Poland as trade districts see more closed stores and restaurants. Unity Group’s Head Business Development EMEA, Dominik Janes, predicts that retail companies will invest in online solutions. (content in Polish)

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1500 Polish Grocery Stores Went Bankrupt in the First Half of 2020

Despite particularly vivid shopping in March and April, when Poles have been stocking up in food, the grocery sector has seen the greatest number of closed locations. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, notices that stores and retail chains become more active in online sales channels. (content in Polish)

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Poles Take Stores by Storm. Retail Sales May Limit the Recession

Retail sales have beat year-on-year estimates (of constant prices) for July above market consensus. The growth, according to economists, limits the degree of the recession in 2020. Autumn is believed to bring even more buyers online with a spike in infections. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, announces historic demand for e-commerce solutions. (content in Polish)

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Magento 1 to Magento 2: Don’t Delay The Migration

The last day of June 2020 marked the end of Adobe’s official support for Magento 1 (M1). What does this mean for companies that have online stores still using M1 and when should you consider migrating to Magento 2? To put this simply – even security patches will no longer be released. Together with the wider EOS (end-of-support), Adobe will not be responsible for the security of this system.

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Teal in a Crisis – Myths vs. Practice

In the face of ongoing pandemic, the resulting economic crisis and the difficulties of many companies, I am increasingly confronted with the question of the most appropriate organisational model – one that’s resistant to difficult times. Many publicists, and sometimes business practitioners, are putting forward the hypothesis that this is the moment to give up democracy, which may have worked…

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It Boats Remain Afloat on the E-Commerce Wave

The Unity Group, which deals with the digital transformation of businesses and services for e-commerce, will grow by at least 15-20 percent this year. Companies need to handle the high number of online orders. According to Grzegorz Kuczyński, President of Unity Group, the pandemic has meant that e-shops have to deal with this traffic on a daily basis, which previously only happened several times a year. (content in Polish)

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B2B E‑Commerce

Customized B2B platforms to conclude transactions and support online sales processes, helping to develop the work of B2B clients and contributors.

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Poles Have Turned Away From E-Commerce Following the Lockdown

Despite dynamic growth of internet sales in the first months of the pandemic, the trend failed to maintain. Online commerce has notably weakened. Poles mainly resign from buying food and pharmaceuticals. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, highlights the persisting overall greater level of e-commerce share in retail. (content in Polish)

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E-Commerce Developer – an Innovative Education Course

Unity Group as an active member of ITCorner – Wrocław’s newest technology cluster of over 70 companies. The organization been working for years for local development of new technologies and trying to face the shortage of staff in this industry. The current situation has accelerated the decision to launch a new major at University of Lower Silesia.

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Post COVID‑19 & The Future of E‑commerce

E-commerce is changing: that’s a no-brainer. It always has been. What’s important however, is the rate and scale at which it’s currently shifting. The recent epidemic has thrown the online channel into overdrive and presented companies with a clear choice: adapt or fail. Needless to say – the vast majority chose the former. Now they need to determine a cost-effective…

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Green Gorilla: Pivoting To Mobile Success

Getting your business into digital channels is vital: that’s no secret. However, there’s more to it than just being available on the right platforms. It’s also about offering a way for customers to interact with the business in a satisfying manner that takes full advantage of the potential. Here, we want to talk about our work with one such company…

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Technology Must Benefit People

During the discussion “In technology we trust”, leading figures of Polish economic life brought attention to the topic of business development in the conditions of crisis. The experts focused on the role of automation and digitalization. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, also appeared at the event concluding a cycle published in Dziennik Gazeta Prawna. (content in Polish)

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Home

Implement solutions with impact. Digitize all aspects of your business and gain the technological advantage cooperating with commerce transformation experts.

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Power BI Essentials: Costs, Deployments & More

A good solution saves you more than just money. It saves you time, stress and inefficient results. The inverse is also absolutely true: poor technology consumes your time, increases stress and doesn’t deliver effective benefits. Power BI fits into the definitions of a good solution. As a business intelligence tool, you need to consider the costs of licensing and running, as well as the…

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How COVID-19 Is Changing Commerce?

Consumer behavior has changed radically under the influence of pandemics. Retailers have been forced into adapting to new needs. Those who have given customers an opportunity for safe shopping stand firm. Unity Group forecasts spectacular growth of the e-commerce sector as innovation is booming. (content in Polish)

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Online Purchases Helped Companies. E-Commerce Became the Lifebelt.

In the first quarter of 2020, the e-commerce sector recorded a significant rise in revenue as a result of the lockdown. Although this market will continue to develop, it is possible that customers will return to physical stores. Unity Group forecasts that in 2020, Polish e-commerce will reach a value in the range of 100-120 billion PLN, and its annual dynamics in the coming years will exceed 20 percent. (content in Polish)

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Cultural Diversity: How to Connect With International Clients

These days, most businesses have a multicultural aspect to them. Even if you’re not an international organization with offices around the world, the sheer diversity of society itself often means you’re coming in contact with people from all different backgrounds on a regular basis. And this is a good thing! There is strength in variety. And, since it’s the UN’s World…

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Solid Foundations in Turbulent Times

Maturity, partnership, responsibility, transparent communication and company values have been the foundation of Univio since 1997. This has enabled us to build an organization that is constantly growing, provides a stable space for our employees and, above all, continuously delivers value to our customers and supports the development of their business. As a mature, experienced company, we know that sustainable…

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E-Commerce in Poland May Exceed 100 BN PLN This Year

Unity Group estimates that the value of online commerce in Poland may exceed record-breaking 100 billion PLN before the end of 2020. It is going to see year-on-year increase of at least 20% until 2025, according to Piotr Wrzalik, Unity Group’s managing partner. In January this year – before the coronavirus even spread, the value of the e-commerce industry was cautiously predicted to grow to 70 billion PLN in 2020. (content in Polish)

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New Board of the ITCorner Association and Challenges in the Face of Crisis

In April 2020, members of the Wrocław-based technology cluster ITCorner elected a new management board of the organisation. Grzegorz Rudno-Rudziński, managing partner in Unity Group, became its president. Apart from the election of the new board, the General Meeting of Members adopted changes in the organisation’s statute. (content in Polish)

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Agile Partnership – a Recipe for Action in and Out of Crises

The current crisis is not completely foreign to us. Unity Group survived both the Internet bubble in 2000 and the financial crisis in 2008. Thanks to our clients’ trust, the knowledge and commitment of our teams, our agile methodology and an effective implementation of solutions, we’ve managed to overcome these difficult periods. We’ve even used this experience to grow. Today,…

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Fewer Costs, More Revenue / Power BI Reporting in the Company 

The current economic situation is forcing rapid changes for doing business across virtually every industry. Both business owners and entrepreneurs are currently focusing on strict cost control and looking for space to generate additional revenues.  In these difficult circumstances, advanced analytical tools – specifically business intelligence systems (BI) – can help. Thanks to their extensive data visualizations, modern BI tools…

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What Is Worth Knowing About Headless CMS

It is said that Headless CMS is a term aimed more at programmers, arguing that users entering content on a blog or operating an online store need to make few choices in regards technology or how to program the site. This is not true. The choice of system is very important in the context of changing trends in the presentation…

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Why the Waterfall Model Does Not Work in Innovative Projects

The reality in which we live increasingly often forces us to introduce innovative solutions in our companies, regardless of whether we like such activities or fear the change and prefer to maintain the status quo. In this article, you will learn about: the conditions in which we make decisions when implementing projects the methodology to choose for your project to…

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Opening Unity Group’s New Krakow Office

We are pleased to inform you that, at the beginning of March, our Krakow team moved to a new office, which is located on the 5th floor of the Principio building at Armii Krajowej 25! A team of 70 people from the Krakow branch of the Unity Group will work in 750 m2 of modern, comfortable space. We decided to change the office a year ago. Since then, the number of employees has doubled.

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Data Security in Power BI – Users’ Roles and Permissions

In Power BI, we can store data encompassing an entire enterprise. You can create workspaces, applications and dashboards with information from individual units of the company, e.g. Controlling, Sales or Production. It is possible to establish connections with many data sources with different structures, which, following transformations, can be imported into a uniform warehouse. Data contained in Power BI may have different levels…

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Robotics, Marketplaces, and the Triumph of Amazon – a Quick Recap of NRF 2020 Vision – Retail’s Big Show

Over 40,000 people representing 18 thousand retailers from almost 100 countries gathered to share visionary ideas, build great partnerships and experience innovative technology. This year’s edition of NRF 2020 VISION – Retail’s Big Show will be remembered for years. During our January trip to the US, we took advantage of the opportunity to visit – one of the largest retail-focused…

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4 Differences Between Selling Online Services and Classic Retail E‑Commerce

The service industry is going with trends and is in the midst of a transformation. The new sales model has forced a redefinition of the concept of e-commerce. Today, this category covers online commerce in not only goods but also services. However, there are still significant differences between these systems, forcing businesses to use a different approach. We have identified…

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10 Million Euro Turnover, 25% of Revenue From International Projects From as Many as 10 Countries – 2019 Summary at Unity Group

The year 2019 was a time of major changes, intensive development and hard work at Unity Group. We are also preparing for more new and exciting things – a change of location of both our Cracow and Wroclaw offices, as well as expansion into the new markets. We’re opening additional branches while planning 10% growth in hiring and 20% revenue growth. The sky is not the limit anymore!

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Filters vs Slicers – Which Is a Better Choice When Designing Reports in Power BI?

Power BI is developing dynamically and is improving shared tools for data visualization. Older features are being “refreshed”, presenting themselves in a new, sometimes quite different form. In the article below, we’ll look at the filtering mechanism that some time ago replaced the old filter cards available from different levels (visual, page, and report). We compare its features with those offered by…

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IT Systems Integrations – From Zero to Production Stage

Integration project realization is a new experience for many developers and architects. How these projects are going? What is worth paying attention to during such projects. How to perform the tests? Tomasz Sarnowski – Java Developer from Unity Group and experienced expert in the integration field has answered all of these questions during the IT Corner Tech MeetUp. Integration projects…

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WSO2 API Management: Permissions Model, Authorization, Analytics and API Life Cycle

API Management Solutions are elements of a mature integration architecture. They provide API management functionalities for all interested parties (developers, administrators, consumers). In this article, I will briefly present a solution that we use for this purpose in Unity – WSO2 API Manager. API Management and approaches to it First, I’ll present how API management is defined and the elements…

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Shop Performance During Black Friday From the Administrator’s Point of View

This year’s Black Week is over. At Unity Group, we have another reason to be proud – this year our customers’ stores have again risen to the challenge, handling a total of over 67,000 orders during Black Friday! When summing up promotional campaigns and profits, remember to account not only for the perspective of sellers, who had to both develop…

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How to Avoid Problems With E‑Shop Operation Resulting From Server Load

E-commerce platforms, especially B2C systems, are often characterized by the seasonality of sales. Various holidays or promotional campaigns represent periods of intensive work across the entire enterprise. They’re also often filled with stress and anxiety resulting from fears about the efficiency of the IT system. The more complex the systems are – and the larger the gap between the worlds…

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Black Week, Sales and Fairs in Online Stores. 6 Tips on How to Prepare for Shopping Madness

Black Friday, Cyber Monday, big discounts, sales before and after Christmas, very low prices and attractive promotions – soon all these announcements will encourage customers to storm the shelves, including those online. How to prepare for increased shopping traffic in online stores to avoid problems and generate high profits in your business? Why are so many customers waiting impatiently for…

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Hyundai Continues to Enhance the Unity Group Customer Portfolio in the Automotive Industry

Hyundai is a leader in the automotive sector and one of the highest-rated global brands. The Korean brand has been on the market for over half a century. Unity Group and Hyundai Motor Poland have been cooperating for four years, a fruitful period during which several large projects have been carried out. The companies have now decided to formally announce their relationship. Unity Group has just finalized another contract with Hyundai Motor Poland.

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Models for Efficient Implementation of Power BI

A dynamically developing system Power BI is currently one of the most popular self-service Business Intelligence systems. One source of its popularity is very intensive development. Every month, a new list of functions appears. Microsoft releases more functionalities of the product. You can read about them on the blog of the service: Members can learn directly about the updates on…

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Commerce Transformation Days 2019 – Summary

This year’s conference, organized for the first time with the ICAN Institute, the publisher of MIT Sloan Review Polska, is the consecutive sixth event (following the 5th edition of the Congress of E-commerce Directors) created to exchange experiences between brand representatives actively developing their sales on the Internet. For Unity Group it was a continuation of our mission of spreading awareness and knowledge about the digital transformation.

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Girl Power Programming – Scratch Workshop for Young Girls

Unity Group organized programming training for girls in Switzerland. The workshop, organized by Kilchberg Parents’ Association and led by the Unity Group, began with a brief history of the women that helped shape the early years of information technology. For the 1st programming experience, we selected Scratch – an educational visual programming language designed to teach children the core programming concepts.

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How to write an app for user authentication using JWTs

Introduction – a few words about authentication Authentication is simply verification of identity of a user in order to access protected resources. In the case of an application, the website asks for a login and a password previously defined by the user. If the values match, it is likely that the user is who he or she claims to be.…

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Cross-Platform or Progressive Web Application? New Application or Existing Solution Migration? Choose the Right Scenario

Cross-platform apps Cross-platform apps are a good solution if you want to deliver an interesting mobile app quickly on a limited budget. Regardless of whether you’re at the beginning of your mobile journey, about to create your company’s first app, or just want to make changes to an existing system, cross-platform technologies provide flexibility, speed of implementation and low production and maintenance…

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Unity Group Opens up a New Office in Zurich

Currently we’re focused on clients from Europe and North America. For this reason we’ve decided to extend our presence. At the beginning of September Unity Group opened a new office in Zurich. We are located at Bleicherweg 10, in the heart of the city and very close to Bahnhofstrasse – Zurich’s answer to New York’s 5th Avenue. We will run our European sales and marketing activities from Zurich and also meet here with our clients and partners.

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Commerce Transformation Days 2019 – what transformations lie ahead of the e-commerce industry?

Anna Bogdańska (RTV Euro AGD), Michael Türk (Spryker Systems), Arno Nienhuis (TrendActor, Oracle) and Robin Müller (Tagesspiegel.de) – these and many other experts will speak at the upcoming 2019 edition of Commerce Transformation Days. To get practical knowledge and exchange experiences with the leaders of digital transformation, visit the Sheraton Grand Hotel in Kraków on October 10-11. Commerce Transformation Days…

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usługi chmurowe - ikona przedstawiająca chmurę z kłódką

Security of IT Systems With Public Clouds

When talking to people responsible for IT in organizations, I often encounter fears about the cloud transition related to system security. How can we be sure that by implementing cloud solutions or migrating existing ones to the cloud, we will not expose our systems to new threats and increase the risk of unauthorized persons gaining access to our company secrets?…

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When does your company need a dedicated IT system?

The multitude of options and the ever-growing range of products in the IT market can make the fans of new technologies and automation feel like they’re in heaven, right? Not really. Choosing the right solution for your company is quite a challenge. This article shows the answers to many pressing issues: How do you make the right choice from among…

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Building a Modern SOA Architecture Using a Service Bus

The assumptions behind SOA architecture (service-oriented architecture) were, and still definitely are, valid and sound. Unfortunately, the issue lies in how they are implemented, which is what causes projects to fail and frustration among managers – especially those responsible for the budget. However, the idea of service architecture can provide a successful foundation for the philosophy behind system and application…

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Creating a Database While Integrating IT Systems

Many applications within an organization tend to fail and cause all sorts of problems. How can we address this plight? This article will answer the following questions: Complications With Separate Databases One of the problems organizations face is that each system has its own database. Systems create more and more records that may exist – often in a more complete…

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Translation and Localization in Symfony 3.4 and 4.0

Website translation is a very popular and light topic, ideal for an introduction to Symfony. In this article, I’m will discuss the topic in a structured manner, focusing on Symfony 3.4 and 4.0. The included code snippets have been tested on both versions, but the application created while writing this article uses Symfony 4.0. A Traditional Approach to the Problem…

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What Does an IT System Integration Developer Do?

The job called “IT system integration programmer” is not much of a buzzword for developers, especially those beginning their IT career. To explain the topic a bit, this article will discuss:  Before I got to Univio and became an integration programmer, I already had several years of experience as a Full Stack Java Developer. However, it was only during the…

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How to Conduct Digital Transformation in Industry

The approach to running a business is changing continuously. Today, digital solutions are at the top. This can be seen in almost every industry. Companies change business models, redefine their products and change the way they communicate with customers. We are witnessing a digital transformation. The Polish economy is entering the next phase – the fourth era of industry, called…

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How to Choose the Optimum Kentico License

Kentico is one of the best marketing solutions available in the market. You can build complex online marketing systems, customer portals, or self-service websites using this platform. However, before you decide to purchase a license, you should check which one will be appropriate in the context of your organization’s business needs. In this article, we will outline the key features…

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Trends in Web Technologies – Creating SPAs

The times of monoliths are over. APIs as vehicles for exchanging data between the backend and frontend have become a standard. Now, we just need to use this boon and write backend-independent or partially dependent frontend applications. We can use newly emerging frameworks or libraries to help us in the process. The question is – which solution to use and…

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Reliable Messaging Based on ESB – How to Approach It?

Messaging is now the most popular style of integrating applications in companies. Based on a service bus, this solution handles messaging applications divided into three groups: Senders, recipients, and a message broker. The latter’s role is often to ensure the reliability of the process, and guarantee that the message is delivered. This article will tell you how to organize the…

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Key elements and solutions from API

The intensive growth of API has taken connectivity and data exchange to a whole new level. APIs have become a key component of enterprise solutions that base their tools on data using integration between systems. You will learn from this article: In which direction API is developing? What the API Life Cycle is and what its key stages are? What…

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Monitoring Web Applications in Dynamically Growing Environments

The reliable operation of applications, and consequently – customer satisfaction – is the key element in operating a business efficiently. Monitoring processes that can quickly detect a failure, find hidden dependencies and even predict a failure are essential tools in such dynamically growing environments. You will learn from this article: What is application monitoring What tools are used to monitor…

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Data Bus: A Solution Worth Trying

These days, data is of great value to any company. Collecting, storing and finally putting it to work is often among the key aspects of any company’s operations. Usually, data is sourced from different systems within the organization. As the business grows, so does the number of systems. But they cannot function as completely independent entities. Read this article to…

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How We Achieved a Positive Result for the First GDPR Audit. Our Project for VGP

Adapting a project to the requirements of GDPR-related regulations is a challenge faced by many IT system providers. We are particularly proud that our product received a positive recommendation! The audit concerned information security and was conducted on the basis of the rights of a personal data administrator under the GDPR regulation by the consulting company KPMG for VGP – reports Anna Gubernat, project manager at Unity Group.

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Unity Group Partners with Spryker

We are proud to announce that we have joined the partner network of Spryker Systems, which offers a proprietary operating system, Spryker Commerce OS – a modern e-commerce platform based on micro-service architecture. According to the forecasts, the value of the e-commerce market in Poland is to increase from 17 to 25% in 2019. As it develops, online stores will grow in numbers – there are almost 23,000 business entities now.

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Quality Assurance vs Quality Control

So much has been written about Quality Assurance that we should ask ourselves if we haven’t lost our understanding of this term. I can’t resist the assumption that each IT project is said to have an elite Quality Assurance unit, composed of software testers only, responsible for ensuring software quality in the project. In addition, HR units only add to…

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Order Status Management in Magento 2

Managing order statuses in Magento can be smooth and easy without going into the application code as long as we understand how those statuses work. First off, I’d like to point out that Magento has order statuses and order states; two concepts that are very similar to each other. The main difference between them is that order states are responsible…

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Talend – a Solution Worth Consideration

The wide array of products from Talend – a data integration leader – has been geared towards offering uniqueness, completeness and clarity of data gathered by the organization. The range of Talend solutions helps companies to transform towards data-driven organizations, i.e. to a state in which decisions are made based on credible and reliable information (data) rather than based on…

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IT System Integration – Meet the Challenges of Digital Transformation!

According to the Gartner report “2016 CEO Survey: The Year of Digital Tenacity,” half of the CEOs surveyed anticipate digital transformation and assume that their industry will change beyond recognition during the next 5 years. Understanding this problem translates to the fact that, increasingly often, care of the “digital“ area of the company is personally taken over by the CEO.…

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Power BI – A New Way to Implement Business Intelligence in Your Organization

If you are considering implementation of a Business Intelligence solution, you should definitely look at what is offered by Microsoft, an active player in this market. Although I’ll start today’s post with a brief description of Microsoft’s two most popular BI methods, later on I’ll focus only on the Power BI solution, and point to its most important features, along…

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Why Your Company Needs Stream Processing

In recent years, an increasing number of organizations have begun to feel the need to respond quickly to the flow of IT data. Stream processing of data in the system can fulfill this requirement. From this article you will learn: the business application of stream processing. what stream processing is and how it works. what’s on offer from the systems…

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What Was the Event of 2018 and What Are Our Predictions for 2019?

Unity Group’s experts – Przemysław Pasek, E-Commerce Business Developer, together with Tomasz Gutkowski, E-Commerce Strategy Manager – sum up the passing 2018 year and share their predictions for 2019. How strong m-commerce can get? What are the Chinese plans for domination in retail? Which tech should be getting attention from store business owners? Learn more from the article!

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Unity Group With the AWS Standard Consulting Partner Status

Unity Group has chosen the route toward development, to become a leading global cloud service provider. We believe that developing competences in Amazon Web Services will help us and our clients to deliver more modern and more flexible solutions. What is frequently more important, reducing the time to market factor. The first AWS-based projects have already been completed.

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Digital Transformation Is the Answer to Disruptive Innovation, Part 2

In the previous article, we provided the definition and outline of digital transformation and discussed the importance of disruptive innovation. You are about to learn: What are the characteristics of the three corporate layers of digital transformation? How impotent are new solutions and technology tools, and how do they affect the digital transformation process? Digital Transformation: Business Strategy  In the…

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Digital Transformation Is the Answer to Disruptive Innovation, Part 1

Increasingly often, digital transformation is seen as the most important trend of our times. It contributes to revolutionary changes across industries, influencing processes and business models, as well as work environments and communication within companies. We have written two articles about digital transformation in order to answer the following questions: What is disruptive innovation? What is the definition of digital…

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Agile: What Next? Or a Short Guide for Those Who Are About to Do an Agile Project, Part 2

In the previous article, we mentioned contrasting approaches to Agile and the conditions to be met to increase efficiency and cut workloads. This second part of the series will tell you: How to identify values in a project? How to check if you deliver on the identified values? Why you shouldn’t limit project implementation methods? With the Agile methodology, you…

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Data Integration in the Logistics and Transport Industry

The rapid development of e-commerce forces the transport, forwarding and logistics industry to quickly introduce new technologies to internal systems. To create a flexible architecture that will be adapted to continuous expansion and smooth exchange of data, it would be a good idea to integrate IT systems. Integration plays a vital role in communication between partners as part of logistics…

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So You Want to Be Agile? A Beginner’s Guide to Agile Project Management. Part 1

In an age of rapid technological progress, more and more companies are deciding to employ Agile methodologies to improve project management. Agile allows them to find ways to complete a project while not exceeding its budget and to develop solutions meeting the needs of their clients. We prepared a series of articles about Agile project management to answer your questions such as:…

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Spring Boot – a project facilitating the development of applications in Java

The Spring Framework is the main development platform that makes Java development easier and more efficient. Spring itself is also described as a “lightweight infrastructure” due to its low dependence on APIs. Read this article to find out: the nature of the Spring Boot project how applications are developed in Spring Boot the advantages of using this solution The origins…

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Team Cooperation and the Quality of Work – From the Tester’s Point of View

No one needs to be convinced about the importance of cooperation and proper flow of information in a team. Communication is among the key factors influencing the quality of work, which is a strong determinant of a project’s success or failure. This article will tell you: about the kinds of communication problems that teams may encounter about the key elements…

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WITTCHEN Awarded Second Place in the “Koszyk Roku 2018” Survey

Unity Group has been working with the WITTCHEN brand on improving User Experience for more than four years. WITTCHEN is among the winners in a report published by Twisto and EDISONDA, which presents a detailed survey of Poland’s 100 largest online stores. The achievements of our customers are a measure of our expertise, so we are proud to have contributed to WITTCHEN’s success.

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Unity Group is the Official Partner of WSO2

WSO2 technology enjoys the trust of key players in the global technology market – tycoons such as E-bay, Cisco and BNY Mellon. It has also received a positive rating in the Gartner Magic Quadrant – an independent list developed by an international analytic and consulting agency, providing strategic support in the selection of IT technology. For us, joining the group of WSO2 partners is another big step in creating and delivering unique value for the clients of Unity Group.

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Headless Commerce / What Does It Actually Mean?

Before you choose the “universal” solution, stop for a moment and think about how you would like to see your sales systems in 3-5 years? What can change during this time and how often, or rather how fast, will you have to make modifications to keep up with the competition? Looking at the best – Amazon updates its applications on…

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Unity Group Becomes a Magento Business Partner

We’re delighted to announce that we’ve just joined the Magento partner community. Our team will now be able to develop more complex e-commerce solutions, but also service clients with stores based on Magento Commerce. Every year, merchants around the world do more than $50 billion in business through the Magento-powered online stores. Repeatedly singled out as #1 digital commerce platform by merchants.

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6 Steps to Implement API Economy

A few years ago, the notion of “API commercialization” was unclear and vague. Hardly any company grew its profitability by means of providing API. Today, it is common knowledge that the data held in-house and internal services are valuable and can generate returns. This applies not only to the internet industry companies but to every big organization. In this post,…

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IT Architecture Integration – SOA Model With a Dedicated Integration Layer

The model with a dedicated integration layer is an alternative way of SOA implementation. Read this post to find out: the strengths and capabilities of this solution the weaknesses and limitations that you’ll have to deal with when to use SOA with a dedicated integration layer SOA with a dedicated integration layer in the services area has similar characteristics to…

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IT Architecture Integration – SOA Model in Direct Communication

The model based on creating services without the use of a dedicated integration layer is one of the many ways to implement the concept of building a Service Oriented Architecture. Read this post to find out: the strengths and capabilities of this solution the potential and weaknesses of the solution when it makes sense to consider the SOA scenario in…

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RTV Euro AGD and OleOle.pl Among Top Houseware Stores

Nationwide e-commerce rankings continue to be topped by online stores that have been implemented, supported and served by Unity Group. According to a study of the consumer electronics and home appliances conducted by Gemius/PBI and whose results were processed by Wirtulanemedia.pl, the RTV Euro AGD chain with its Euro.com.pl online store is the most popular among customers, with OleOle.pl also ranking high. We congratulate our customers on their successes!

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What you need to know about risk management in agile methodologies

There’s no such thing as a risk-free project. According to the statistics quoted by the Project Management Magazine, more than half of all projects, especially large ones, fail. Many ambitious projects are not completed on time or budget. Doubtlessly, one of the reasons for this is insufficient or indeed no attention paid to the identification, assessment and management of risks,…

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Talend – Capabilities of the Solution and Licensing Model

For many years, Talend has been recognized as one of the leaders of Data Integration. We have decided to look into the solutions it offers and present to you: Key facts about this software vendor. Description of the most important functionalities and products it offers. Features offered by the solution. Talend is a middleware software provider originating from France and…

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Free SSL certificates for test and development environments

If you have developed an application and are now facing a challenge of configuring your SSL in test environments, this article is just for you. Read on to learn how to: provide your environments with LetsEncrypt certificates automate their generation and renewal elegantly circumvent the limitations of test and development environments. Many an application developer faces a challenge when configuring…

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Unity Group and Growthsetters Partner to Bridge the Digital Gap in Finland

Unity Group has signed a cooperation agreement with Growthsetters Oy, Finnish agency founded by Jyväskylä’s growth entrepreneurs. Both companies will be working closely to help organisations in Finland to execute their digital transformation projects, providing both expertise and access to skilled IT professionals. According to recent reports, thousands of businesses and individuals in Finland are already missing out on delayed digitalisation.

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How to manage product information using PIM

The rapid growth of e-commerce and the subsequent high competition have increased the standards and expectations of customers. A multi-channel presence and message consistency are just some of the challenges that need to be faced. How can you meet them? Start from ensuring high quality product information, as well as its proper presentation, and make sure you can effectively manage…

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Seven cross-border commandments, or what you need to sell abroad

When the mythical Prince Lech  founded the Polish state at the heart of Europe, he did not foresee two things ‒ the massive problems that the proximity of the Germanic and Slavic neighbors would cause in the future and the opportunities this would hold in the 21st century; namely e-business opportunities! In the era of a shrinking world, the benefits…

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Hello World, or how to build the first module in Magento 2.1.5

Read this post to find out how to easily build your first module in Magento 2.1.5. By way of example, let me show you how to create a module that displays a “Hello World” message. To do this, we’ll use actions and a controller. Prepare We’ll use Magento v. 2.1.5 for this job. Before starting, look at the following two…

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Who Should Be Interested in PIM?

Despite the growing availability of advanced systems to support product information management, not every company needs to implement them. Below we explore some of the indicators to decide whether it is worth investing in a Product Information Management (PIM) system. A large number of dynamically changing products The number of products is a relative notion and should be analyzed together…

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Automated tests and test pyramids in Magento 2 – check which can be useful

Software testing is a long and complex process. In the contemporary world, maintaining a high-quality product using only a manual approach to testing is difficult. Frequent changes that can affect large parts of the system require automation of certain areas. An agile approach to software development involves testing from the earliest possible stage of the project. This allows you to…

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IT architecture integration based on API-led Connectivity

API-led connectivity is a concept based on connecting data between systems through reusable and purposeful APIs (Application Programming Interfaces). This connection is a method of delivering services within the meaning of Service-orientated Architecture (SOA). Read this article to find out: the nature of this integration model how this model is different from other solutions the pros and cons of this…

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PSD2. How should banks prepare their IT architecture?

Early 2018 will see the EU’s Revised Payment Services Directive (PSD2) enter into force, which will apply to all Member States. The changes introduced by PSD2 will require customer-account holding institutions to take appropriate actions. Banking institutions will need to quickly adapt their IT architecture to meet the new requirements, while also remaining competitive in the banking services market. PSD2…

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Facebook Messenger Bot: Talk to customers when your competitors are asleep

The text message will soon celebrate its 25th birthday! The first message, “Merry Christmas”, was transmitted in December 1992. Initially, SMS was used to send messages to employees, but it soon became apparent that the technology would have a much wider use. Did anyone foresee the tectonic shift that shook the business world after the advent of a slew of…

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MuleSoft

Integrate applications, data and devices into a consistent ecosystem, providing security and flexibility for your organization with Anypoint Platform

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B2C E‑Commerce

Consumer driven stores and services with peak scalability, ease of shopping and 24/7 performance.

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Apache Camel

Apache Camel is a flexible, scalable open source integration platform for rapid integration of IT systems.

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Power BI

Control your company's finances with the most popular self-service Business Intelligence system.

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AWS (Amazon Web Services)

Choose a secure Amazon Web Services (AWS) platform that stands out from the competition with its flexibility and scale, and always available.

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Case Studies

These are our past successes – but let’s look to the future! Together we can work on new innovations and solutions. Everything starts with a simple message

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Java

From quick apps to enterprise Java development, we can build new innovations for your business.

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Web Development

Expand your business via modern, feature-rich web portal solutions with our end-to-end custom website design and web development services.

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Career

Exciting projects require exciting teams. Learn about what the benefits of working here and the various positions we have open – find your next move!

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Unilinker

Turnkey platform for fast e-commerce systems integrations.

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ONe

A turnkey e-commerce platform that effectively supports the digitization of B2B transactions and relationships.

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Blog

As you can see, we've gained a lot of knowledge over the years - and we love to share! Let's talk about how we can help you.

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Digital Experience

Implement personalized experiences across all digital channels with real-time adaptability.

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A person holds a smartphone, scanning a QR code on a price tag attached to orange fabric. The phone screen displays the message “QR CODE SCAN” above a button labeled “PRODUCT DETAIL.”.

Digital Product Passport (DPP)

Turn upcoming EU regulations into a business advantage. The Digital Product Passport starts with structured product data and a clear action plan. See how we can help.

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About

We’ve been active < since.1997 > – since then, we’ve grown a unique culture, impressive tech-stack and impact-focused business approach. It’s our secret to delivering great results. See for yourself…

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System PIM (Product Information Management) dla firm

Product Information Management (PIM)

With PIM, you can easily manage product data, streamline processes and provide high quality product information, while quickly introducing goods into your online store.

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Upsaily

Discover your customers' purchasing potential and increase profits

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Investor Relations

Univio is an experienced and trusted commerce transformation partner, providing globally strategic IT solutions & services for companies that invest in the digital future.

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Order management system - usługi

Order Management System

Efficient and automated order management systems software (OMS) provides the highest level of customer satisfaction and comprehensive order management. Increase sales effectiveness and streamline the processing of customer orders.

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Ergonode

Ergonode is a comprehensive PIM SaaS solution that offers advanced but easy-to-use product management features.

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Videos

Informative videos on a range of technical and business topics

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Pimcore

Efficiently manage your product information and implement new products for sale faster with easy updates.

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Resources

Downloadable e-books, guides and other distilled knowledge.

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Process Automation

IT process automation takes the repetitive & manual tasks of daily operations and makes them faster, more accurate and completely self-run.

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Akeneo

Akeneo PIM is consistent and high quality content across all your sales channels, providing a unique shopping experience to meet customer expectations.

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Data Strategy

Let us advise you on which data to obtain, collect and process. Learn how to draw conclusions in order to make quick and accurate business decisions.

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Delivery

Great solutions aren't a one-step journey. Our 5-step delivery process can support your business at any stage of digital transformation!

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UX Audit

Optimize your website with comprehensive audits and our recommendations! We offer usability audits, competitor analysis, and inspiration, tailored to the client's needs. We combine these analyses with technology and business consulting, flexibly adjusting the offer to the client's needs.

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UX / UI Design

Thanks to synergy of design and technology we drives conversion growth. Our prototyping process begins with "low-fidelity" sketches, and the final result is clickable "high-fidelity" mockups. This approach stands out thanks to daily cooperation with analysts and developers, which has a positive impact on the project's quality and cost optimization.

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Customer Experience Lab

By integrating design and technology, we transform complex business challenges into thoughtful solutions that increase conversion and user satisfaction.

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Magento 2

A leading e-commerce platform with unlimited business customization, flexible architecture, and easy system integration.

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Data Engineering

We design flexible data architectures so that you can use their full business potential.

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commercetools

Commercetools is a flexible and scalable e-commerce platform for your business, developed in accordance with MACH architecture principles.

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Spryker

Spryker Commerce OS is an effective solution for companies planning to grow rapidly in e-commerce. This operating system is perfect for B2C, B2B and marketplaces.

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System Integration

The fast, reliable and secure integration of IT systems that will increase your business potential.

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Contact

Want to talk business, investment or media opportunities? Get all our essential contacts here!

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Managed Cloud Services

Take your business into the world of clouds, maintaining high safety standards and mastering cost optimization.

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Managed Services

Increase the speed, availability and security of your e-commerce store. Grow your business with ease while with our managed IT services and Amazon Web Service support!

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Shopify

With a proven e-commerce engine, we can launch a fully integrated online store in just a few days!

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Ikona usługi DevOps - zębatki

DevOps services

DevOps services enables an environment of rapid change, dynamic development and numerous innovations, all while maintaining business security, stability, and manageability.

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Logistics System

One solution for servicing several companies. Enabling communication of all logistic systems.

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.NET Core

Compatible with every platform and programming language, the .Net Core framework can smoothly support the delivery of your business solutions.

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WSO2

Create a modern IT architecture using the legacy systems, applications, APIs and SaaS services that your company already uses.

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PHP

PHP is a web-friendly language that's very efficient for server side scripting and operations. It's ideal for companies that need system stability and the ability to create out-of-the-box solutions.

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Kentico

Scalable and secure, Kentico is a fully customizable solution fit for any business challenge.

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Univio.Commerce

Strengthen relationships with customers and contractors to effectively develop online sales using Univio's proprietary technology for B2B and B2C implementations.

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Microsoft Azure

Efficiency, security, scalability – Microsoft Azure is the future of your business. Start using state-of-the-art cloud solutions today.

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